Instagram may have been made famous by aspirational travel and food photography, but social media has evolved to a whole new level. Businesses of all sizes and industries have realized that a large number of potential customers are thumbing through their posts at every opportunity – in line, on the bus, and at work. Mobile marketing is critical to the growth of your company.
But don’t take our word for it; check at the numbers for yourself. Instagram, which was founded in 2010 and acquired by Facebook in 2012, now has one billion active monthly users and 700 million daily active users. 400 million of these users regularly view Instagram stories.
One of the most important Instagram business statistics? 72% of Instagram users have purchased a product or service after seeing it on their feed. A quick calculation reveals that of the 700 million daily users, slightly more than 500 million purchased something from Instagram.
People are seeking your business, yet as more stories are uploaded and the number of monthly users grows, individuals are missing 70% of the postings from the people they follow. Part of this is due to a new formula (nearly identical to Facebook’s formula) that prioritizes user content based on “value” (as judged by regular interactions with posts). That formula cannot be altered. What you can change is your understanding of how to grow your business on Instagram. This entails consistently getting users to like, follow, and interact with your content.
How to grow your business on Instagram
Growing your business on Instagram necessitates careful planning and attention.
Here are ten simple steps to help you get started.
1 – Optimize your bio
Begin at the beginning. Is the bio picture representative of your company (or you)? Do you have a compelling description of your goods or services? Have you included a hyperlink on your website? Do you include clickable hashtags in your bio?
If you responded “no” to any of these questions, start by fine-tuning and optimizing your Instagram bio.
2 – Post great, unique content
Instagram is a visual medium, so eye-catching photos are essential.
To get people’s attention, you don’t need to travel to Bali or create delectable desserts (though it doesn’t hurt! ), However, you should concentrate your efforts on creating one-of-a-kind, high-quality images that are well managed and edited. Free photo editing apps can give your photos a professional look that will set you apart from the competition.
3 – Get on a consistent posting schedule
People buy products and services from companies they (and their friends) believe in. Building a relationship with potential customers is as simple as posting great content on a regular basis.
Hootsuite now provides free social media posting tools, allowing you to schedule daily posts in one sitting. Pro tip: Determine the best time to post your content on Instagram and stick to it.
4 – Play with Instagram Live and Stories
These two tools make your photos come to life. While a picture is a quick snapshot, Live and Stories can go into greater detail and give your company some much-needed personality. They also allow for participation through polls and other widgets that provide real-time input and make it quicker to reach links.
Stories used to disappear after 24 hours, but Instagram now provides tools for organizing them in your bio.
5 – Tap into your industry’s hashtags (but not too much!)
Consider hashtags to be road signs that direct potential customers to your page. Hashtags organize and present content so that users can easily find (and follow) content that is relevant to them. Posts that include at least one hashtag receive more engagement than those that do not.
For the best results, use your industry’s hashtags sparingly. Instagram allows you to use up to 30 hashtags per post, but just because you can doesn’t mean you should. Find and select the top ten in your industry, and include them in each post as needed.
6 – Track your analytics
All of your hashtag strategies and Instagram stories will be useless if you aren’t also crunching the numbers.
To see how each post is performing, use Instagram’s analytics tools. Click “view insights” under each post to see who is reading your content, how they got there, and who clicked a link in your bio.
The world of digital marketing revolves around analytics. Keep track of your numbers and allow them to do the heavy lifting for you. A Digital Marketing agency is well acknowledged for analytics and Instagram posts.
7 – Bring in guest posters or post to another account
Inviting an industry expert to “take over” your Instagram account (or taking over another account for the day) can add variety and excitement to your Instagram feed.
Consider a medical account that invites a seasonal expert for a live chat, or an architect who takes followers on a walking tour of New York City architecture.
8 – Host a giveaway
Everyone enjoys receiving free gifts. Even if you offer services rather than products, collaborating with another account to host a giveaway (or coming up with your own creative giveaway) can bring in new friends and followers.
9 – Offer “followers-only” promotions
A little more than 40% of Instagrammers say they would follow an account just to get a perk
To attract new followers, offer money off services, free consultations, or some other incentive (and keep them engaged).
10 – Be attentive
Don’t just post and then disappear. Respond to your followers’ questions, respond to their comments, and “like” what they say. This is an important part of relationship building, but many brands skip it.
And, of course, social media is a two-way street. Like and comment on the content of your followers as well.
Finally, one major “don’t”: do not purchase followers.
Sure, you could spend some money and gain a couple of thousand followers, but keep in mind that social media is all about building relationships.
Relationships built on deception aren’t meant to last, and they certainly won’t generate revenue. It takes longer to build a large following the ethical way, but the foundation is rock solid and likely to last. Fake followers may appear impressive at first, but they are unlikely to help your business grow in the long run.
Anji writes for Technical, Digital marketing, and SEO-related topics additionally; she has had a passion for the technology industry for more than ten years, Anji has become an experienced technical writer in this industry. She works in an Amazon Marketing Agency Called Winalll. Her goal is to help people with his vast knowledge to assist them with his best suggestions about different activities: Seo Updates, Digital marketing updates.