Starting a business is one thing, making it successful is a different thing.
You’ve certainly heard that about 50 percent of small businesses will collapse within a few years of launch. You don’t want your business to follow this trend. There are several steps you should take to give your business every chance of succeeding, but one of the most important is to promote it effectively.
Promoting a business helps get the word out about your products and services, enhances customer attraction, and makes existing customers more loyal.
There are many ways to promote a business, but not all of them are suitable for your business. In this article, we’re fleshing out some of the high-impact strategies you can use to promote your business.
Let’s get it into.
Build a Business Website
When you’re starting a small business, building a website might not be one of your top priorities. This is a big mistake.
A business website should go live the same day a business opens its doors. It shouldn’t matter whether your business is a neighborhood coffee store or a home-based pet business. This is because the vast majority of consumers in the United States are now shopping online.
And, it’s not just about putting together a website. You need to ensure that the website is professionally built and meets the standards of search engine optimization. It should be fast-loading and must have a responsive design.
List Your Business on Google (Google My Business)
When someone in a certain area searches local businesses, Google wants all the relevant businesses in the area to show up on Google Maps. For your business to be among those that show up, you need to take advantage of the Google My Business tool.
It’s free, so all you need to do is fill out the details of your business and follow the verification procedures. Be sure to throw in a couple of business photos to make your profile more appealing to Google’s users and possibly your potential customers.
There are also other online directories you can list your business, including Yelp and Yellow Pages. Some directories are ideal for certain types of business. For example, Avvo is a directory of lawyers and law firms. Don’t list your business there if it’s not in the legal industry.
Print Marketing Isn’t Dead
In a digital world, you’d be forgiven for thinking print marketing is dead. It isn’t. In fact, some forms of print marketing are super effective.
We’re not necessarily saying that you blow your budget on a magazine or newspaper ad. Utilize cheaper forms of print, such as brochure and newsletter marketing.
A brochure, for instance, is an ideal way to relay your business’s mission, introduce new products and services, and even announce new discounts. Hand out the brochures to customers who visit your business. Digitalprintboston.com has helpful information on the various types of brochures you can create.
Promoting a Business the Right Way
When it comes to promoting a business, it’s crucial to find strategies that are cost-effective, unique, and highly effective. It’s a competitive market, and finding success can come down to how effectively and intensely you promote your business.
Put the promotional strategies explained above to use and keep reading our blog for more marketing advice.