There are two basic strategies to increase your sales: sell more products to the same clients or bring in more clients. As any seasoned entrepreneur will tell you, increasing your client base is the key to business growth.
Yet, several small businesses struggle to attract new clients, especially on the web.
If you’ve been struggling as well, it can be comforting to know that you aren’t alone, but something needs to change – fast. Perhaps you’ve been using outdated methods to attract new clients. Or maybe your product simply isn’t doing you any favors.
Either way, read on to learn how to get new clients.
Know Your Target Audience
It’s hardly possible to grow your client list if you don’t have a clear picture of who your target audience is. And there’s no excuse for not knowing your target audience because every business has a target audience. Even a general supplies store has a specific group of customers that it targets.
There are a number of methods you can use to define your target audience, but the best is to conduct market research. Through product testing surveys, you’ll gather consumer feedback, which you can analyze and use to draw a profile of your ideal customer.
Ultimately, you should know where your target customers live, their average age, gender, marital status, occupation, average income, political leanings, and hobbies. With this information, it’s way easier to run targeted marketing campaigns.
Build a Brand That Appeals to Your Audience
A 2020 survey established that about 50 percent of consumers consider brand values before making a purchase decision. This shows the important role branding plays in customer acquisition.
At a basic level, consumers might not even care so much about what your brand stands for. They just want to do business with a brand that makes them feel good; a brand that has a positive presence on social media and a clean website, and doesn’t keep customers waiting forever for responses.
When it comes to brand values, you want them to align with those of your target audience. If your target customers are big on environmental conservation, for example, it will be easier to reel in new clients if you build a brand that preaches and practices eco-friendliness.
Word-of-Mouth Marketing Is Powerful
In a world where digital ads reign supreme, it’s easy to forget that word-of-mouth marketing is still one of the most high-impact ways to attract new clients. The reason is simple. A whopping 93 percent of consumers trust recommendations from friends and family.
Are your current clients recommending your business to people in their circles? And if not, what can you do to make them your agents of word-of-mouth marketing?
Two key things: offer a high-quality product and great customer service that leaves your clients satisfied. They’ll naturally recommend your business and post positive reviews about it online. Just like that, you’ll get new clients without spending a dime on marketing.
Get New Clients without Trying Too Hard
Getting new clients is a primary goal for every business. However, client acquisition isn’t a walk in the park. You need to know your target audience, build a brand that’s relevant to them, and implement other strategies that work for your business.
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