Seventy-five percent of salespeople haven’t the slightest clue that they’re doing things right. That’s an awful lot of people when you think about how many businesses rely on their sales team to earn revenue.
Why don’t salespeople feel confident in their job, you ask? The reason could be your sales training model.
Keep reading to find out common mistakes in sales training and what you can do to improve your sales training strategy.
1. A “One-Size-Fits-All” Method
It’s tempting to implement a sales training strategy that uses all the latest tips and tricks. In reality, your sales training model should be curated for your team, your mission, and your brand.
This doesn’t mean you shouldn’t do your research. It’s okay to read up on companies that are doing it right, but you may need to tweak it before it works for you, too.
2. A “One-and-Done” Method
You’re committed to hiring sales training staff to run a seminar about the ins and outs of sales. Maybe it’s an event that lasts several hours, includes worksheets, discussion, and participation.
Within a few hours, your new team should know everything, right? Not quite.
Like any skill, the art of sales takes time to learn and master. Training should be an ongoing process, full of repetition, hands-on learning, and plenty of patience.
Don’t get frustrated if your sales team doesn’t retain everything right away. Expect mistakes as they learn their job and equip them with the tools they need to improve.
Read up on these sales and marketing training tips to get you started. It won’t be long before you start improving monthly sales.
3. Not Accommodating for Learning Styles
Everyone learns differently. If one employee is not meeting your expectations, it doesn’t mean he’s incompetent. You may not be accommodating his learning style.
To avoid mistakes in sales training, study the four types of learning styles. Then, have regular check-ins with your team to make sure they understand the material.
This will also make your sales training model more engaging.
4. Unclear Expectations
Giving your team a bunch of information about improving monthly sales isn’t enough. You need to establish what it means to succeed with clarity.
This means giving them metrics for sales. What are the goals of the company? What are their goals individually, both as they train and as they advance to doing the job on their own?
Don’t leave employees in the dark about their progress. If they’re falling short of goals, review mistakes in sales training. Perhaps they still don’t know what they don’t know.
It’s your job to figure out what they don’t know so you can help them improve.
Fixing Mistakes in Sales Training
In the absence of a robust sales training model, it’s easy to blame the sales team. However, you may be making mistakes in sales training instead.
That’s why these tips will help your sales training staff get started. For more business insights, keep reading our site.