Did you know that 82% of consumers turn to familiar people on social media to help them decide whether or not to buy a product or a service? 86% of Americans get their news online.
Keeping this in mind will help you put the proper focus on digital marketing.
Are you interested in learning how you can make the most of your company’s digital marketing campaigns?
Here’s a look at 5 specific digital marketing tips that’ll help you take your digital marketing strategy to the next level.
1. Build a Website
Are you part of the 23% of small retail business owners in the U.S. without a website? If so, you’re leaving money on the table Online spending in 2020 came in at a whopping $861.1 billion, 44% year-over-year.
But having a website isn’t is one thing — having an effective website is another thing. Many consumers do their shopping on small screens. So, you’ll want your website optimized so it’s useable on phone and tablet screens.
2. Don’t Forget About SEO
Your digital marketing plan needs to include search engine optimization (SEO). When you use the right keywords, internal links, and external links, your website will be highly visible to people searching online for what you sell.
If you’re not an SEO expert, you can find a reputable service provider like frontlinemediasolutions.com.
Such a company can assist you with SEO, Google Adwords, digital display advertising, web development, content marketing, and more.
3. Social Media Is Your Friend
As was mentioned above, people take the opinions of others seriously when considering if something’s worth buying. And one way that people share their views is by leveraging the power of social media platforms.
Digital marketing trends show that sites such as Instagram and Facebook can help you to connect with your target market. People who are drawn in by your message, meanwhile, will potentially share it with friends and family.
4. Content Is King
Having a website is important, making sure it’s mobile-friendly is critical, leveraging social media is a must, and incorporating SEO is key. But don’t forget to include content that your customers will find useful and interesting.
As part of your business marketing efforts, focus on creating content that answers questions that your customers and other consumers might have. With the right content strategy, people will keep visiting your website for content.
5. Perzonalization Matters
Your company marketing efforts will be more effective if you personalize things. By gathering information on your customers, you’ll be able to send out targeted messages that are relevant to the people on your contact list.
Make the Most of Your Digital Marketing Strategy
Take these digital marketing tips to heart. You can’t afford to drop the ball since so much is at stake.
Your customers are shopping online for products and services. So, you’ll want to make it easier for them to find and patronize your business.
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