Internet live statistics indicate that there are more than 1.8 billion active websites to date. All these sites serve more than 5.04 billion users spread across the world. However, this is just the visibility of the entire global traffic network.
As a business owner, you would want to tell the exact numbers that end up on your site. You also want to know where these numbers come from.
Other questions you would want answers to include which keywords drive traffic to my site? Which pages hook visitors to stay longer?
You can have the answers to all these questions by knowing how to check your website traffic. Here is a quick guide to help you.
1. Check Your Website Traffic Using Google Search Console
You can check website traffic free using Google Search Console. This tool is a go-to option if you want to analyze how search engines view your site (search engine traffic). Like most website traffic tools, Google Search Console shows the number of clicks and click-through rate (CTR).
Besides showing the number of impressions, this tool will also reveal the average position of your site’s keywords in different search engines. This gives you a better insight into the search volume that each keyword brings.
You’ll also understand the keywords responsible for your site’s ranking in search engines. Gaining insights into these analytics can help you improve website traffic. For instance, you’ll know the indexed pages and how to fix various site errors.
Getting started with Google Search Console is easy. You only need to connect your site to a Google Search Console account, and you’re good to go. Alternatively, you can access Google Search Console in the WordPress admin area.
2. Google Analytics
Unlike Google Search Console, Google Analytics focuses on how users visit and interact with your site. The latter inclines more on your site’s visibility to search engines. That said, Google Analytics is the best free website estimator for small businesses.
Google Analytics tracks website traffic statistics starting from organic and paid platforms, extending to every page on your site. Additionally, it shows detailed site analytics depending on your web hosting. This includes insights into bounce fates, referral traffic, and traffic estimates.
Although this website optimization tool is free, eCommerce sites can access premium versions. Having access to premium Google Analytics means you can access more detailed features to estimate or increase website traffic in future pages.
However, premium versions are very expensive and may not be a go-to option for small businesses. Check various online resources for more information on how to increase website traffic rankings using insights from Google Analytics.
3. Web-Hosting Service Provider
Running an online SME on a private server doesn’t make financial sense unless you have enough to splurge. Alternatively, small businesses can resort to third-party hosting. The service provider rents out bandwidth and disk space to power the site 24/7.
You can pay for the services monthly or annually. However, most small businesses go for annual plans because they attract discounts. Whether you subscribe to a premium or standard package, it should come with a cPanel dashboard.
The cPanel dashboard allows you to add various on-site functions such as security apps and security features to improve the end-user experience. On top of these features, the dashboard comes with a myriad of analytical tools known as “Awstats” and “Visitors”.
Even better, you can leverage these tools to check website traffic free. For instance, you can monitor the number of visitors to your site in chronological order. You can tell the regions or countries where these visitors originate from.
Also, you can tell which web pages are popular among visitors.
The best thing about Ahrefs is that businesses can use both free and premium versions of the tool. Ahrefs allows you to peek into the profiles of your competitors’ backlinks. Remember, Google gauges the importance of your site based on the quality of its backlinks.
With the Ahrefs tool, you can tell which pages of specific sites point back to yours or your competitor’s. That way, you can decide where to loom for backlinks that will likely improve your website traffic rankings.
For instance, you can tell which backlinking pages and no-follows and do away with them. You’ll also know the follow links to focus on. All these insights will help you boost your domain authority and inbound links.
As you already know, having a solid domain authority means more sites will want to link their web pages to your site. Moreover, consumers trust sites with higher domain authority. This will likely boost your website traffic.
Another website traffic estimator with both free and premium access is the Ubersuggest by Neil Patel. Ubersuggest is relatively simple to use, and its interface is ideal for beginners and small businesses. Moreover, the free access still gives you a variety of insightful web traffic data.
Ubersuggest is a great website traffic checker based on keyword analysis. You’ll get an in-depth insight into the traffic of your competitor’s site. For instance, you’ll know the popular pages on their site. You’ll also view the keywords driving traffic to these pages.
As noted, getting started with Ubersuggest is easy, whether you have experience or not. You only need to copy-paste the website URL and click “search” for an in-depth analysis. After that, the traffic overview page will appear on your screen.
Some of the insights that you’ll see on the result page include the domain authority and the organic monthly traffic. You’ll also see the keywords responsible for the website rankings and the number of backlinks.
Moreover, you can do further analysis on each traffic report. For instance, you can estimate the amount of website traffic each page brings per month.
Check Your Website Traffic Today
Generally, you have nearly unlimited options when it comes to checking your website traffic and that of your competitor. Using the above tools gives you a better insight into your marketing efforts and whether they are paying off.
For instance, you’ll tell whether your SEO or social media campaigns are yielding more traffic. You’ll also copy the traffic generation strategies that work for your competitors. Go for a tool that gives you insightful data and trends in a couple of clicks.
Find more insider tips on how to increase website traffic from other articles on this site.