There are almost 200,000 dental practices scattered throughout the country at this time. This can make it very challenging for you to figure out ways to make your dental practice stand out.
But it is possible for you to grow a dental practice as long as you take the right approach to it. You can increase dental practice patients and experience dental practice growth over time by putting the best practices into place.
Would you like to learn about some of the ways to increase a dental practice’s presence within a community? Today, we’re going to walk you through five of the ways in which you can do it.
Check out five easy ways to grow your dental practice below and start making a strong push to increase your dental practice sales.
1. Set Up a Website for Your Dental Practice
Amazingly, recent surveys have shown that almost one-third of small businesses still don’t have websites set up in this day and age. Unfortunately, this includes quite a few dental practices.
If your dental practice is still operating without a website, you’re making a big mistake! This means that every time someone Googles “dental practice near me” in your area, you’re missing out on the chance to have your dental practice appear on the first search engine results page.
You should make it a point to change this ASAP. The sooner that you’re able to set up a website for your dental practice, the sooner you’ll be able to start bringing in new patients for your practice.
Your website doesn’t necessarily have to be the fanciest site in the world. But it should provide people with information on your dental practice and give them an easy way to get in touch with you to inquire about making an appointment.
2. Create Social Media Pages for Your Dental Practice
Once upon a time, dental practices and other small businesses could get away with simply creating a website to establish themselves online. But nowadays, it’s not enough to just have a website. You also need to have social media pages for your dental practice.
Ideally, your dental practice should be able to maintain a presence on social media sites like Facebook, Instagram, Twitter, and possibly even newer sites like TikTok. It’ll help you to spread the word about your dental practice more organically than you would be able to otherwise.
Setting up social media pages for your dental practice will also enable you to connect with both your patients and potential patients like never before. You won’t get a chance to do this if you don’t have social media pages set up and ready to go.
3. Establish a Referral Program for Your Dental Practice
Although it’s important for your dental practice to have a digital identity, you could make the argument that good old word of mouth is still going to be the best way for you to grow your practice. It’s why you should try to give your patients every reason to run out and tell the world about your practice.
One of the most effective ways to convince them to do this is by creating a referral program for your dental practice. This program should see you dishing out rewards to any of your patients who are able to convince their family members, friends, neighbors, coworkers, etc. to make an appointment with your practice.
Some dental practices will give out things like movie tickets and restaurant gift cards to their patients as part of their referral programs. Others will hand out cold, hard cash to them.
No matter what you decide to use to entice your patients to recommend your practice to others, you should be able to use a referral program to your benefit.
4. Encourage Your Patients to Leave Positive Online Reviews for Your Dental Practice
When people Google the name of your dental practice, your website and your social media pages should be some of the first things that pop up. They’re going to want to check these things out first to see what your dental practice brings to the table.
But they’re also going to see a bunch of online reviews for your dental practice. So you should do what you can to make sure that all of these reviews are on the positive side.
You should encourage your patients to leave positive online reviews for your dental practice if they’re happy with your services. These reviews can work wonders for your dental practice and get it to grow in no time.
5. Call On a Dental Marketing Company to Help Grow Your Dental Practice
Are you struggling to find the time to market your dental practice to those in your community? If you are, you might want to call on the professionals for help.
You could benefit from working with a dental marketing company in a big way. They’ll be able to take a closer look at your dental practice and come up with the best methods for marketing it to the masses.
They’ll usually recommend that you do at least a couple of the things that we’ve already mentioned if you haven’t done them yet. But they can also devise a more in-depth marketing plan to ensure that your dental practice is able to stand out in the crowd.
There Are So Many Great Ways in Which You Can Grow Your Dental Practice
The dental industry has become very competitive because of all the different dental practices that have popped up over time. But that doesn’t mean that you can’t grow your dental practice.
You can do it by keeping some of the tips that you’ve learned about here in mind. They should point you in the right direction and have your dental practice growing in a hurry.
Would you like to get your hands on some more marketing tips and tricks that could benefit your dental practice? Find them by reading through the rest of the marketing articles found on our blog.