5 Reasons Why You Should Use Video Marketing to Drive Sales
Video marketing has now emerged as a pre-eminent approach to building your brand and reaching your target audience. According to a report by Demand Metric, 83% of marketers believe that video content is more important than ever and the trend is here to stay for a long time. A study by Wyzowl reflects that 87% of businesses use video as a primary marketing tool to promote their products and services.
Still, confused whether adopting this approach in your existing marketing strategy is worth it or not? The guide will walk you through the 5 major reasons that will surely change your mind while motivating you to adopt video marketing tactics right away.
1. Videos can improve SEO rankings
There’s no denying the fact that posting a high-quality video boosts the audience’s engagement while driving traffic to your website. Since traffic and click-through rates are the major Google ranking factors, the more clicks and traffic your site’s video gets, the higher your site will rank the SERPs.
Google is now getting better at machine learning and thus quickly recognizes thousands of image elements present within a video. Additionally, Google’s Video Intelligence API can also locate the relevant keywords within a video, giving you a huge SEO advantage.
Video content also improves SEO because it is responsive across multiple devices. The platforms like YouTube and Vimeo can adjust multiple screen sizes and are optimized for mobile devices, allowing marketers to reach a wider audience.
While video marketing helps increase the site rankings, you also need to put in little SEO effort to make the most of this approach.
- Keep videos short and crips: Videos under two minutes get the most engagement; hence, it’s essential to convey your message in the shortest amount of time. Anything longer than this could lose you significant viewership.
- Ensure the best quality: Only a premium-quality video can attract and retain the audience. Therefore, use the best video editor to create a masterpiece that can drive traffic and sales for your business.
- Transcribe your video script: It’s vital to transcribe text from sound in your video to allow Google bots to crawl your content with more accuracy.
2. The audience enjoys videos
Look, you can make conversions or drive traffic only if you deliver what the audience wants. It’s no surprise that people spend lots of time watching videos on YouTube, Instagram, Facebook, and more.
A study conducted by Hyperfine Media claims that one-third of online activity is watching videos, thus representing an average of 32.3 videos every month. This statistic reflects the love of viewers towards the video content.
Animoto found that one in every four buyers tends to lose interest in the brand if it doesn’t feature any video on its site.
This study also reveals that nearly two-thirds of consumers say companies that use videos know how to connect with their audience. In simple words, consumers perceive businesses that use video marketing to be more interesting and savvy than others.
To hook the audience, marketers need to focus on engagement. Make sure your videos are interesting, fun, and easy to understand. Use the best video editor available on the market and add high-quality graphics and music to boost engagement. Also, never create too short or too long videos.
3. Video drives organic traffic
Organic traffic is one of the prominent Google ranking factors and the largest driver of visitors to any e-commerce store. Businesses spend countless hours and dollars to get the link from high-quality websites since this increases their authority which, in turn, helps them expand their reach.
The higher the site’s quality, the more it can gain organic traffic. One way the search engine analyses the quality of the website is its bounce rate. If the visitor bounces as soon as they visit the website, Google concludes that the site is low-quality and hence drops down its ranking from SERPs.
The best way to reduce the bounce rate and engage the visitors is through high-quality videos. Since video content has a high level of engagement, it attracts more organic traffic and thus makes conversions. According to Wyzowl, nearly 62% of businesses believe that video has helped increase the amount of organic traffic they receive.
4. Videos are more shareable.
Do you know social media videos get around 1200% more shares than text and image content combined? On platforms like LinkedIn, videos are shared 20 times more often than any other content format. These statistics claim that video content is more shareable than any other form; hence reaches a wider audience.
Videos are not only entertaining but bring practical value by offering tips, tricks, hacks, making the content worth sharing.
Additionally, the reason why so many people keep watching and sharing videos is that it allows them to process information. A study suggests that people who watch videos retain 95% of a message compared to 10% when they read the same in text.
5. Video drives more conversions.
Last but not least, the reason why you should incorporate video marketing into your existing strategy is that video content drives more conversions and sales. This form of content has a large impact on the purchase decision; hence, it can help you increase the conversion rate.
Wyzowl found that most people who watch the explainer video to learn more about the product ended up buying it. It means that your video not just boosts the viewers’ engagement with your brand but also helps them pull the plug and purchase your products.
Adobe found that buyers who watch demo videos are 1.81 times more likely to purchase the service than non-viewers. The likelihood of consumers buying a product because of a video undoubtedly increases the conversion rate considerably.
A study conducted by Aberdeen Group reveals that businesses that use videos in their marketing enjoy higher CTR and web conversion rates than those that don’t. The presence of video content increases ROI, brings more traffic and drives conversions.
That’s all about it!! We hope you have enjoyed reading the guide and found it informative. It’s no secret that videos help introduce brands to potential customers while establishing lasting relationships with them. This approach not just raises brand awareness but drives traffic and sales. So, don’t wait for more. Add this marketing tactic to your existing marketing strategy and take your business to new heights.