Did you know that 81% of consumers conduct online research before making a purchase? It’s no secret that a high-quality website is important to your digital marketing success, but knowing the best way to get started is intimidating. Luckily, this guide is here to help.
We’ll explore the top five things you need to know about marketing a website. Not only will you have a better understanding of digital marketing, but you’re sure to take your business to the next level.
Ready to learn more? Let’s get started.
1. Be Particular About Social Media
Love it or hate it, social media is an extraordinary tool to get information out there and showcase your brand. With that said, you do not need to be on every social media platform to benefit from social media marketing. The best website advertising tip is to be active on the platforms where your market shares and gathers information.
If you’re already on social media, you need to ask yourself if the return on investment is worth the effort you put in. Check the percentage of traffic that engages with your content or reaches out for more information. If the percentages are low, you may not be using social media to its full advantage.
Assess the frequency and quality of your social media posts. You might need to restructure the way you’re selling your business. People want a consistently good experience, especially if they follow you on social media.
2. You Need to Know Your Customer
No matter what type of business you have, there is an abundance of customers who are searching for your service or product. The goal with business website marketing is to clearly showcase what you have to offer, but if you reach out to the wrong audience, you won’t get productive online traffic.
Think about what makes you stand out from others selling similar things and why people should choose you over them. Get to know your customers. What do they want, and what do they want to avoid?
The answer to these questions can help you understand the market better. Then you can begin to plan and execute an effective website marketing strategy.
If you don’t know your customer, you won’t know how to digitally market to them. So be sure to do your research.
3. Create Powerful Content
Part of attracting new clientele and keeping former customers engaged is knowing how to create powerful content. People who visit your website hope that you’ll win them over with content that’s easy to understand. You’ll answer all their questions, solve problems, and make them feel better.
That’s why planning and creating targeted content is one of the best marketing tips for businesses. You’ll want to enlist help if your design skills aren’t strong or if you need guidance with understanding the type of content that your business should be putting out.
In addition to the helpful and powerful content, you’ll want to know how to promote it. As wonderful as your content is, if you’re not able to get it out there, your audience is unlikely to find it.
4. Use Google to Your Advantage
Once you have a plan and you’re ready to get your website out there, you’ll want to use Google to your advantage. This is when you begin to focus on targeted traffic, which consists of those who are likely to want what you’re selling. If you’re a local business, this includes people located in the areas nearby.
For example, if you’re a video production company in San Francisco, you’ll want to use Google to set things up so it can send you traffic from San Francisco. As a passionate business owner, you’ll likely want a steady stream of targeted traffic and a credible website.
There are a handful of elements that allow you to reach all of your website advertising needs, and that includes:
- Having the right search engine keywords
- High-quality content
- The right links
If you’re able to master the powers of SEO and you have a great website, it’s only a matter of time before you start seeing a surprising increase in online traffic.
5. Assess Your Website
Finally, you’ll need to assess your website and see if it needs some sprucing up. You don’t want to ignore any necessary website maintenance or enhancements. This is particularly important as you sit down to make changes to your business’s digital marketing.
Take a good look at your website and assess it as if you were a stranger. Is the information clear? Do you want to stay and explore further?
Don’t be afraid to visit other websites and make notes about what works and what doesn’t. Create a list of questions to ask yourself so you can take off the rose-colored glasses and view your website objectively.
If you don’t feel like your site sends the right message about you and your business, you’ll need to make some changes.
Things You Need to Know About Marketing a Website
If you’re looking to attract new clientele and sell your service or products efficiently, you’ll need the right website. Four billion people are using the internet, and if you can get enough online traffic, you’re more likely to make a name for yourself.
Knowing the ins and outs of marketing a website can be challenging, but once you know the basics, it’s a walk in the park.
Looking for more articles like this? Be sure to check out the Business section of our blog!