When you’re trying to build your brand, social media videos are an essential part of the recipe for success. And from the frequency of posting to video style, there are several factors to consider. So, what are the strategies you can use to craft killer videos?
Read on to learn 5 tips for creating killer video content!
1. Know Your Audience
Are you targeting teenagers or working moms? Your content strategy should start with knowing your audience. Targeting the right demographics will give you a better chance of attracting followers and customers.
Consider using edgier graphics and faster cuts to attract a younger crowd. For retirees, go with narration and a smoother, linear narrative. For working parents, get to the point quickly and don’t be afraid to use a little humor.
And on that note, keep it short and sweet. Videos that drag on for five minutes when they should be ten seconds will turn people away.
2. Make Videos with Compelling Visuals
When it comes to making killer videos, visuals are key. You want solid, not shaky, camerawork and editing that reflects your brand’s style. Go with faster cuts to show energy or slow panoramas to create a relaxing vibe.
Basic video production tips don’t require fancy equipment, either. If you’re outside, use natural and manmade beauty to your advantage. Include the thunderhead of an incoming summer storm as a backdrop to show off clothing or skateboarding tricks.
3. Video Content Should Have a Clear Message
Social media videos need clear and concise messages to be effective. Plan what story you want to tell, and map out the sequencing of shots first. Figure out where to incorporate text and how to frame your shots.
End with a call to action, too. It might involve directing your audience to your other social media sites. For instance, you can get TikTok followers simply by mentioning that you have a presence on that platform.
4. Use SEO as Part of Your Content Strategy
SEO, or search engine optimization, can help you rise to the top in searches online. Research keywords that people would use to find your products, location, or brand. Then incorporate SEO into video descriptions, captions, and tags.
And if you link to your social media pages from your website, use SEO in blogs and other text. Remember that popular keywords can change, so update them every few months.
5. Validate Your Brand with Social Proof
Social proof is one of the best ways to give credibility to what you’re offering. This comes in the form of likes, comments, and responses from viewers.
Be sure to encourage traffic through hashtags and audience engagement. You’ll create more legitimacy for your brand. And people always want to be part of the next big thing!
Make Videos that Earn Followers
Strong video content sets you up to build better brand recognition. When you’re attentive to demographics and production quality, you can cultivate an audience. And with the right SEO sprinkled into the equation, you’ll be all set.
For more tips to build your brand, check back for new articles!