Around 71% of Americans read the messages on roadside billboards, which shows how this old-school marketing method is still very effective.
Displaying your ad on a large scale helps you reach a huge audience in minimal time, doesn’t have a recurring cost, and lets you raise awareness of your business. But there are other underrated advantages of using billboard advertising for your next project.
Got you interested? Don’t worry, you’ve come to the right place. Here are five ways billboard advertising can grow your business today.
1. Strong Visual Appeal
A major reason you should swap digital advertising for billboards is because of its strong visual appeal. You have a huge amount of space to experiment with, whether it’s featuring an arresting photo or highlighting your product and how it can benefit the consumer. Plus, billboards are impossible to ignore, especially when you’re stuck in traffic.
If you’re interested, then work with a reputable agency like Clear Channel so they can bring your vision to life.
2. Never Goes Out of Style
Overtake advertising trends by choosing one that never goes out of style. Since Ancient Rome, billboards have been used to advertise services and products, which is reminiscent of today. But now, thanks to the rise of social media, consumers can interact with billboards by snapping selfies and uploading them onto their Stories.
3. Reaches Your Target Market
When you add billboards to your advertising strategy, you can decide where to place them as it will help reach your target audience. And, to make your efforts worthwhile, choose highly populated areas. For instance, if your restaurant is located near a highway, then advertise your services to passing vehicles.
4. Always On
Another reason you should brainstorm advertising ideas is that billboards are always on. Unlike TV or radio advertising, your ad will be visible around-the-clock without you having to pay extra. Plus, it’s easier for prospects to retain shorter bouts of information, making billboards the perfect form of advertising.
Further, this form of advertising gives companies full control over the space. But it’s important to note, take time to produce the ultimate ad as it will stay the same until your contract runs out.
5. Boosts Credibility
Once you add billboards to your advertising plan, you instantly become more credible. Because of their size, consumers assume that only the top businesses can afford such a huge form of advertising. Plus, it proves you’re confident in your product and business to showcase it to the world.
Use Billboard Advertising Today
Hopefully, this article has encouraged you to harness the power of billboard advertising for your next marketing campaign.
There are many perks of using billboards, such as reaching your target market, solidifying yourself as an industry giant, and reaching audiences around the clock. Billboards also have stood the test of time and have a strong visual appeal, which creates a lasting impression. What’s not to love about them?
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