Did you know that the U.S. healthcare industry is worth a whopping $2700 billion? That’s a lot of money.
A big reason that healthcare is so big right now is because of the patients. Of course, attracting new patients is key to keeping business going and revenue coming in.
But how can you do that? You may think you need a massive marketing campaign and spend thousands of dollars to get patients into the door. Not so.
Below, we outline five critical tips to attracting new patients – without leads. Let’s get into it.
1. Publish Content
The digital marketing world today is all about providing value to clients. The best way to do this? Through content, of course!
Publishing blogs and posting articles to your website is free. All you need is a flair for writing and a passion for your business to get started. This will help patients find your practice and establish you as an authority in your field.
2. Set Up a Google My Business Listing
This is a free and essential step for every medical practice. By setting up a listing on Google my Business, you’ll be able to rank better on the search engine.
Moreover, every time someone searches for a medical practice near them, your business will pop up on the side. This works even if you’re in a niche medical field, although you will need to tailor your marketing efforts based on your industry. For example, click here to learn more about read about dental implant marketing.
3. Connect with Patients
A surefire way to get patients back is to find new ways to connect with them. You could do this by creating your own Facebook group and sharing updates and promotions for your business.
Another option is to host virtual info sessions or follow up with patients after a procedure.
4. Email Marketing
This one is another free but effective option.
Email marketing is a great way to attract more new patients. Essentially, sending email updates each month is an excellent way for clients to keep up to date on your practice, get behind the scenes, and perhaps even get to know your staff better.
5. Make Your Phone Number More Prominent
This one seems easy, but it packs a punch. By putting your phone number front and center, you’re making it easy for both new and old patients to reach out to you.
Whether it is on posters, flyers, your website, Google My Business listing, or email marketing efforts – you need to ensure your phone number is easily accessible and readable.
Getting New Patients Has Never Been So Easy
We understand that it can be frustrating if you cannot acquire new patients. And spending so much money on marketing strategies that may or may not work can be even more daunting.
Luckily, it’s easy to get new patients following a few simple strategies. Try implementing the ones we’ve shared for ultimate success!
If you’re looking to learn more about medicine, business, and finance, be sure to check out the other articles on our site for additional content!