Did you know that 35% of small businesses think they don’t need a website? If this is you, think again.
Websites help people find out more about your company, but they also provide new opportunities to gain more profits.
When you’re ready to work on your SEO and web design, there are specific things that will help you and specific things that will hurt you. Your website’s success depends on your know-how!
Keep reading to learn about our top 6 business website design errors that you’ll want to avoid.
1. Poor SEO
A lot of businesses think that having a good functioning website that looks nice is all you need to succeed online. The truth, however, is that SEO is more important than ever before; without it, even the prettiest websites won’t get much traffic.
When you have high-quality content on your website that focuses on key SEO factors, you’ll gain more organic traffic as people find your website through search engines. This leads to more potential customers and opportunities to sell yourself online.
Remember that this takes time, so you’ll want to focus on your SEO right away to reap the benefits sooner. Working with SEO pros, like those that understand website design and product management, will help you in the long run.
2. Unclear Messaging
Whether you’re a small business or a large corporation, there is no denying that branding matters. A lot of people will look online to learn about their favorite companies, products, and services, so if you’re not showcasing who you are and what you do, you’ll get neglected.
Think about what your competitors do. It’s unlikely that they are simply sitting on the sidelines waiting to be noticed; they are putting their best foot forward online and using website design ideas that showcase what they want to be portrayed as.
Create a story around your brand that emphasizes your values, beliefs, and mission. This will help customers learn more about you and be attracted to your overall goals.
3. Hiding Contact Info
Imagine you’re a potential customer that is extremely interested in a product, but you just have one question before you actually make a purchase.
You’re looking at the normal places on a website where you’d find contact information, like the front page, the top banner, or even a separate web page called “Contact Us” to no avail. What do you do?
If you’re not encouraging your customers to get in touch with you, it not only makes your business look shady, but it makes it hard for them to trust you. Many buyers want all of the information they can get before they make a purchase, so put your contact information front and center as much as possible.
Work with the best website builder services you can find to avoid making things harder on yourself.
4. Avoiding Analytics
Your website is an investment that you’re making to increase profits and boost your brand online. When you think of it that way, it doesn’t make any sense for you to not pay attention to analytics.
Being able to view how well or how poorly a web page is doing will help you analyze your progress and measure overall success. When you are able to see trends, you can amend other areas of your site to make it better and lead customers to more profitable actions.
You can also learn more about the behavior of your users, which in turn helps you find ways to attract your target audience across the website.
5. Forgetting Your CTA
A huge mistake when designing business websites is neglecting to add a CTA, or a call-to-action, that tells the reader what to do next. Readers want to know what they should do, where they should go, and how they should get there after viewing a page.
Call-to-actions are also a great way to emphasize emotion in a post or on a webpage. They can tell readers why they need something and how they can get it.
It’s very important to be as clear as possible with the language you include in your CTA. This will help to avoid confusion or accidentally leading the customer to the wrong spot on the website.
6. Letting Load Times Lag
The longer it takes for your page to load, the more people you’ll have bouncing (or leaving) your website. Whether you’re focusing on your mobile functionality or not, your traffic will think there is something wrong or your website isn’t as good if it doesn’t load within a few seconds of their click.
People don’t like to wait in the age of the internet. In fact, many people pay more for the fastest working internet they can get in order to avoid long wait times.
If you’re not focusing on making your website faster for visitors, you’re doing it wrong and likely losing a lot of business.
Stay Away From These Business Website Design Errors
There are plenty of other business website design errors that you should avoid, but these are definitely some of the most common ones to steer clear of.
When you’re working with your website design company, make sure that you know they are vetted and experienced in order to get the job done right. If you choose to do it yourself, make sure that you’re getting plenty of research in beforehand and paying close attention to your analytics to get it right.
If you thought this article was interesting, make sure to take another look at the rest of our blog posts next!