7 Digital Advertising Tips for Schools
About 65% of businesses struggle to generate website traffic and leads, and charter schools are no exception! If you’re not drawing parents and potential students to your site, you could struggle to increase enrollment. Instead of wasting time and energy on ineffective strategies, consider using these digital advertising tips.
With a strong digital advertising plan, you can draw more students to your school than ever before.
Discover how to increase enrollment with ease using this digital advertising guide today.
1. Update Your Website
Before using the rest of these digital advertising tips, take a moment to audit your website. Your website will operate as the backbone of any digital advertising strategy. If there’s an issue with your site, you could waste time and money on digital advertising.
First, determine if anything is causing your site to lag by running it through Google’s PageSpeed Insights. Faster load times can improve the user experience (UX). If pages take too long to load, however, visitors could leave.
If they leave without exploring your content, your website bounce rate will begin to increase.
A high bounce rate could impact your pay-per-click (PPC) advertising and search engine optimization (SEO) efforts. People might struggle to find your school online as a result. Instead, invest in a fast website.
Make sure your site is user-friendly and mobile-optimized, too.
If your site isn’t easy to navigate, visitors will struggle to find the information they need. If it’s not mobile-optimized, visitors might leave without exploring. Instead, run your site through Core Web Vitals and Mobile-Friendly Test.
Google also uses mobile-first indexing when determining a website’s page rankings. Higher rankings can help more people find your school during an online search.
Make sure visitors can contact you from your website, too. Create more than one conversion opportunity to boost enrollment and generate leads.
2. Outline Your Goals
Before going live with a digital advertising campaign, it helps to establish SMART goals. SMART goals can give every campaign direction and a timeline. For example, you might want to:
- Generate awareness for your school
- Rank at the top for specific search queries
- Generate more leads and enrollment
- Establish your school’s credibility
- Generate more website traffic
- Gain more social media followers
As you outline each goal, consider how you’ll accomplish that goal through your digital marketing efforts. For example, you can generate more brand awareness with SEO and PPC. These search engine marketing tactics will help you appear in front of more people online.
You can establish your credibility by sharing about your school’s accomplishments.
Set a key performance indicator for each goal to determine if you’re meeting benchmarks. For example, if you want to generate more website traffic, track unique visitors.
If you’re struggling to accomplish specific goals, you’ll know it’s time to make adjustments to your digital marketing strategy.
3. Know Your Audience
You can also develop a more effective charter school marketing plan by gathering audience research.
Understanding your audience will help you better appeal to their needs, interests, and concerns. Then, you can personalize your ad messages and website content to better connect with your audience. When people recognize you understand their needs, they might feel more inclined to trust you.
Parents might decide to reach out to learn more about your school as a result.
First, gather demographic research into your audience. Consider age groups, marital status, income, location, and gender. Then, look into psychographics like interests, pain points, and hobbies.
Learn more about your audience by determining what they search online to find charter schools online, too. You can use tools like SEMRush or Google Trends to build a list of target keywords. You can use your keyword research when creating blog content.
Then, you can optimize each blog post for SEO to begin appearing for relevant searches.
4. Create Quality Content
High-quality blog content can help you attract more people to your website.
First, look at your keyword research to determine which topics to cover. Optimize your content for a specific keyword to rank for that term on search engines like Google. SEO can help boost your rankings, allowing you to appear at the top of a search page.
Then, you can generate more brand awareness and website traffic.
Have a plan for sharing your content, too. For example, you can send an email newsletter or share the post on social media.
As people begin commenting and asking questions, make sure to respond! Generating engagement can help make your school more memorable.
Add a call to action to each post to encourage your audience to reach out and enroll.
5. Design Eye-Catching Ads
PPC advertising can help your school appear in front of more people online. You can use platforms like Google or Facebook Ads to get started.
Google allows you to create both text and display ads that will appear based on what a person searches for online. Facebook allows you to create ads for Facebook and Instagram. After clicking on your ad, a person can visit your website to learn more about your school.
6. Keep Up With Trends
To develop an effective digital marketing plan, make sure to keep up with the latest trends.
For example, you can use trending sounds on social media platforms like TikTok to help a post go viral. SEO trends like voice search and video content can help you rank higher on search engines, too.
Keeping up with the latest trends can help you find new opportunities to reach parents and increase enrollment.
7. Analyze and Adjust
Once you put your digital marketing strategy into action, keep track of it!
Review your website analytics to determine which posts are helping you generate traffic or leads. Check social media to determine which posts help you get the most engagement. Don’t forget to review the analytics for your emails as well.
Reviewing the data can help you find ways to improve your digital marketing strategy over time.
Start Using Digital Advertising to Boost Enrollment at Your School Today
Digital advertising can help you expand your reach online. Then, you can draw more people to your website to increase enrollment. Start strategizing with these seven easy tips.
Then, keep improving your plans over time to find new ways to reach students!
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