Did you know that Instagram is one of the most popular social media networks in the world with over 1 billion active users? There are many approaches to creating popular Instagram accounts and to build an audience, though some are more effective than others. More and more, becoming an Instagram influencer is becoming a career path.
In order to make money or create a career on Instagram, you’ll need to build your network of Instagram followers and produce interesting and fun Instagram content that will keep your followers coming back. You might be wondering how to do this.
The good news is that you’re in the right place to learn more about how to gain followers and create popular Instagram accounts. Continue reading to learn about seven helpful ways to grow your followers and your influence through your Instagram account today.
1. Create a Fun and Interesting Bio
One of the first things that visitors to your account will see is your account’s bio. Your bio is your chance to make a first impression on these visitors and let them know what you’re all about. Your bio ends up playing a large role in if people decide to follow you or not.
There are some basic things that you’ll want to make sure you include, like your website if you have one as well as links to your other social media accounts like Facebook, TikTok, and Snapchat. It is also your chance to tell your story or the story of your brand in a way that helps you stand out from the crowd.
2. Find and Create a Unique Instagram Personality
Another important thing that helps determine if you increase following numbers for your Instagram account is the content you post. Maybe you have a unique talent like your comedy skills or musical skills. Maybe you’re a great photographer that travels all over the world.
The first pictures and content that a visitor to your account sees are massive in determining if they end up following you or not. Try your best to stay consistent with what you post and do your best to ensure that your posts immediately get associated with your brand.
3. Create and Promote Your Own Hashtags
Hashtags are an effective way to get people to view your content. They’ll click the hashtag and it will send them to all of the posts and pictures using that hashtag, which will ultimately lead them to your posts. This is why creating your own hashtag is important for creating popular Instagram accounts.
Your customized hashtag could be something related to yourself, your brand, or even a campaign or movement that you’re creating. This is one of the top ways to create a larger Instagram presence. You’ll also encourage other Instagram users that follow you to use this same hashtag in their own content.
This means that you’re gaining free content created by other Instagram users while also getting more publicity. This publicity is a wonderful way to continue growing your Instagram followers and get a blue check on instagram.
4. Monitor Your Tagged Photos
Another important aspect of creating a popular Instagram account is monitoring the photos that you’re tagged in. While you have no control over initially getting tagged in posts, you’re able to untag yourself if it is something that you don’t want to be associated with your brand.
The best way to stay on top of this is by checking out the posts that you’ve been tagged in to make sure that they match the image you’re wanting to project. People will see any and all posts that you get tagged in on Instagram so make sure that you’re diligent when it comes to checking your tags.
5. Use Local Geotags and Hashtags
If you’re trying to increase your follower base locally then there are a couple of different ways to achieve your goal. Local geotags are a great way to connect with your local audience. Hashtags are also effective at making your audience feel like you’re a part of the same group of people.
Geotags are effective because they allow you to connect with and attract local Instagram users to your account and your brand. One of the most popular ways to search for new content on Instagram is by looking at local content through geotags. You should also add locations to your posts to attract local followers.
6. Work With Influencers to Build a Popular Instagram Account
Another great way to build a popular Instagram account is to work together with different Instagram influencers to increase following numbers. Influencers are people on Instagram with hundreds of thousands of followers that are engaged with what they post. Influencers will help you convert some of their loyal followers into your loyal followers.
This is effective, but you need to find influencers that are from the same or a similar niche to your own. Luckily, marketing and gaining a larger following through influencers is a proven way to gain a lot of followers for your Instagram account.
7. Invest in Instagram Advertisements
While it might be one of the more costly options for building a popular Instagram account, buying advertising on Instagram is one of the most effective ways to gain followers. This is the most traditional way to market your brand or your profile and getting more followers.
Investing in Instagram advertisements helps you get your content out to a much larger audience that is still relevant to your niche and your content. It is a great avenue for reaching certain demographics that are likely to have an interest in your brand or your Instagram profile.
Build Your Popular Instagram Account Today
Building a popular Instagram account isn’t something that happens overnight. There are many different steps that you should consider taking, like working with Instagram influencers to gain followers and using geotags to show off your content to your local market.
You should also monitor the posts you’re tagged in to make sure that they represent what your brand is about. Don’t be afraid to invest in Instagram advertisements to get your content and profile out to a larger audience. This is a proven way of gaining Instagram followers.
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