Organic searches account for 53% of all trackable website traffic. Yet despite this sum, over 90% of all the websites in the world get no organic traffic from Google itself. But how do you harness that traffic and bring it to your website?
Getting the right keywords is essential and though it can be tough, it is not impossible. Read on as we discuss how to find the best marketing keywords.
1. Don’t Just Concentrate on Volume
When looking for great SEO keywords, search volume is important. You don’t want keywords that attract only a few visitors, as traffic means possible conversions or leads. However, there can be several advantages to targeting keywords with low search volumes.
Firstly, they will tend to have less competition. When you have a website that is just starting, you will find it hard to compete with the bigger names. Therefore you can pick the low-hanging fruit and get the ball rolling.
Low search volumes also tend to be more specific. This can often mean that traffic is of a higher quality. People have more exact ideas of what they want, and if you provide the answer it could turn into a conversion.
2. Use a Keyword Research Tool
If you are wondering how to find keywords, a research tool should be your first stop. They can come in a wide range of types, from free to paid versions. Each will operate slightly differently but have the final goal of showing your keyword, their search volume, and competition.
The best keyword planner will also generate related keywords for you. This can be a great help when you are looking for topics to write about or create content on. Paid options will also have numerous other features that may be useful.
3. Check Your Competitors
A lot of keyword research tools don’t just allow you to search, but can show words that other websites are ranking for. This allows you to spy on the sites of your competitors and see what they are ranking for.
Once you know this, you have two options. You can copy their keywords, creating better content to take their traffic. Alternatively, you can target keywords they have missed, picking up lost traffic from under their noses.
4. Track Your On-Site Search
If your website has an onsite search box, then make sure you have a way of tracking it. When people turn up to your site, they will use this to find answers to queries. This gives you a great insight into what they are thinking.
Take the most common terms and cross-reference them with your research tool. It may bring up a whole new list of keywords with high-quality traffic you never thought of using before.
5. Check and Follow Trends
SEO is not something that can be done and forgotten about. Keywords are the same. Their popularity will ebb and flow depending on several factors, so you need to check back on them to maintain your search engine ranking.
When keywords drop in popularity, you may need to go back to the content and refresh it. Add new secondary keywords or alter the primary one. This will give it a new sense of purpose.
This can also be used to your advantage. By checking Google trends, see what keywords are surging in popularity and create content to cater to them.
If you are a small business, this is a particularly good way of getting traffic. As bigger websites have a larger structure, it can take them a while to find keywords and then turn this into the content needed. When you can get it done quicker, you will get the traffic before they can.
6. Follow Seasons
As well as trends, you should also take into account seasons when looking for keywords. If you are doing research in August, searches related to the holiday season are not going to show as having large volumes. This gives you a chance to create content ahead of schedule if you can predict seasonal keywords.
7. Understand Search Intent
Search intent describes the type of information people want when performing a search. For example, a keyword search such as “Buy red sneakers” is quite obvious. People are searching for items of clothing that they want to purchase.
The intent in other words may not be so obvious as the same word can have different meanings. When you know what they are you can eliminate terms that bring the wrong traffic.
Imagine typing the term ‘Types of race’ into google. It could refer to the types of races you run or races of people. You may end up with a list of marathons or different classes of Star Wars characters!
8. Convert Keywords Into Titles
When search engines check content on a page, they do so by using titles as indicators. Google also states that each page should only target one specific keyword. That means you need to convert your SEO keywords to titles that are used throughout the article.
Do a keyword search on Google and look at the first 10 page titles. Create a title that fits with these but is unique, so it takes attention away from the others. Then add some descriptive, emotive words to hook the reader into the article.
Implementing Marketing Keywords
Now you know how to get these marketing keywords, create a plan for finding them. You then need a long-term strategy to implement them into content and your website. It will take time but will produce results.
This article is one of many to help you traverse the digital economy. From SEO to online advertising, we can help you build an online presence in the coming year.