Boosting Brand Awareness: How to Use Promotional Product Marketing Effectively

Did you know that more than 50 percent of people use promotional products at least one time each week in the United States of America? Promotional product marketing is an effective way of using merchandise branding to grow brand awareness amongst your target audience. These free products are likely to get used and keep your brand in the back of the audience’s mind.

If you’ve never used a brand awareness strategy that is built around promotional products then you’re missing out on a golden opportunity. These products make your target audience feel special and important. They increase your odds that your target audience will use your goods or services in the future.

The good news is that you’re in the perfect place to learn more about promotional product marketing and how to make it work for your business. Keep reading for some helpful brand activation tips.

Sponsor Events

A great way to maximize your promotional product marketing is to sponsor different events with your goods or services. Big events are an effective and easy way to get your brand in front of thousands of people. They’ll associate your brand with their fun and exciting experience at that event.

One way that you can boost the benefits of your brand awareness strategy when hosting events is to offer free products with your branding on them. You could do this in the form of swag bags or you could provide these items at the event itself.

It isn’t important that these items are expensive. They’ll keep your brand in the mind of the audience and provide some form of utility in their life. You’ll find that this is a valuable and effective strategy for marketing your business to your target audience.

Choose Your Promotional Product Marketing Products Wisely

It is important that you’re choosing products that reflect well on your brand and that represent the things that your business does. This might seem obvious, but many businesses attempt to utilize a brand awareness strategy that gives away promotional products that have nothing to do with their industry or line of business.

Doing this is a sure way to confuse your target audience when it comes to your brand and understanding the goods or services that you offer. If your business is a fitness center then it is a good idea to offer free towels with your branding and logo on them. You can also offer things like gym bags that your target audience will get good use out of in the future. You could also consider giving out tote bags.

It wouldn’t make sense for your business to offer things like branded cooking utensils or legal notepads to your target audience. That will only serve to confuse them.

Make Things Personal

The more effort you put into personalizing the marketing experience for your audience, the more effective it will be. Do your best to hand out your promotional products to your target audience because this will make them feel noticed and special. Don’t settle for having your promotional products sitting on a table and inviting people to come to get them.

Making things personal is the most effective way of starting that conversation with your target audience. Doing that will help them learn more about what your business does and what you’re all about. Personally handing them your promotional products makes the experience more memorable and special.

Start a Client Rewards Program

Another effective way of using promotional product marketing to grow your business is through a client rewards program. This is a great option if you find that you have a loyal following of people that purchase your goods or services on a consistent basis. If that is the case then you can offer them rewards for referring friends and family to use your goods and services.

From there, you can thank your loyal customers that partake in the referral program with free promotional products. These will make them feel special. You’ll build upon the loyal foundation that you’ve already laid down for the customer. You’ll also grow your business in a quick and effective manner.

Have a Number of Different Promotional Products

It is never a good idea to settle for only one type of promotional product if you’re looking to increase brand awareness. This is your chance to use your creativity and find fun ways to come up with promotional products that reflect the things that your business does while also providing value to the target audience.

Think about the different things you can offer so that you have a number of options that your target audience can choose when they run into you at a trade show or a conference. It is always a good idea to let your client choose the promotional product that they want.

Social Media

Social media is a great tool when it comes to marketing your business and adding to your brand awareness strategy. You can combine this will free promotional products for your brand in order to grow your business’s revenue. There are a number of routes that you can take when it comes to combining these two marketing approaches.

The most popular option is using your social media page to hold a competition for your followers. This will spark interest and act as a catalyst for customer engagement. From there, create a promotional item that they’ll win if they end up winning the competition that you’ve set up.

Doing this will help you grow your brand and create more impressions on your target audience and it will increase your free marketing. Odds are that the lucky winner will post about their win on their own social media page which will spread awareness of your brand to others.

Take Your Promotional Product Marketing to New Heights

Promotional product marketing is a wonderful tool that you have in your arsenal as a way to increase brand awareness. It will help you to boost engagement with your audience. Make sure that your promotional products are relevant to the things that your business does. Be strong with your merchandise branding.

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