You may own a business, but do you have a brand? Do you know what the difference is? Branding is all about creating a story around your business, and it can be the key to turning a mediocre business into a wildly successful one.
If you’re a business owner, you should be thinking about what kind of brand messages you want your business to send out. How do you want the public to perceive your business? What kind of relationship do you want to cultivate with your customer base?
The good news is that with digital marketing, creating your own unique brand messaging is easier than ever before. Read on to find out how you can define and disseminate your business values and core message.
What are Brand Messages?
Brand messaging refers to the way you communicate with your audience about who you are and what you’re all about. It includes not only the values and mission that are central to your business but also the tone of voice and manner in which you communicate this important information.
You can communicate your brand message through our social media, blogs, website, and through the actions and decisions you make as well. But before you can communicate your brand messages effectively, you’ll need to first crystalize what they are.
Creating Your Brand Messaging Strategy
The first step to mounting an excellent brand messaging strategy will be to define your brand message. What are the values you founded your company on? What values are important to you personally?
Think about these questions, and the answers will provide you with the basis for your brand values. Now, it’s time to get them across.
Your entire online presence, from Twitter to Instagram to your website and even your Chatbot, should all be communicating your message in one way or another. Craft a brand voice, and make sure it’s consistent across all your platforms.
Do you want it to be serious, familiar, tongue-in-cheek, youthful? Whatever you want your messaging to sound like, make sure the tone is consistent.
But you don’t want to only communicate your message through text. You can also use infographics, illustrations, photos, and social media video production to get your business values across.
You should have an overarching strategy in place for how you’re going to effectively let people know your brand messaging. Again, this shouldn’t only be text-based.
Do you want to run giveaways or competitions? Or set up some sort of charity or mentoring project? The aim of brand messaging is also to form a connection with your audience and foster brand loyalty.
Start Creating Your Brand Messaging Strategy Today
Your business probably already has brand messages, whether you’re aware of it or not. Now, all you have to do is figure out what these are, and then let people know about them. If you’re looking for more business or marketing tips, check out the rest of our content now.