If you’re familiar with the basic principles of digital marketing, you’re likely already aware that blog posts are a great thing for a business website to have. For many different reasons. It’s great for SEO, Google EAT, and building a connection with your customers.
But all of these things are only true if the blog you’ve got on your website is of high quality. And every good quality blog begins with great blog post topics.
If you’d like to build a blog on your site that’s engaging, informational, and beneficial for your business, this article can help. Read on for your quick guide on how to create the best blog post topics.
Why Does My Business Need a Blog?
Having a blog is not a requirement for a business website by any means. But it is an extremely savvy thing to include. Why?
Publishing blogs is a classic digital marketing strategy. They get more eyes on your site in a number of different ways.
First, the aforementioned SEO and EAT factors. As well as this, if your blogs are valuable, people are likely to share them. Finally, blogs are a great way to establish yourself as a source of authority on a particular topic, which in turn will help your business reputation.
How Do I Create Great Blog Post Topics?
For your blog to achieve the things you want it to, you need to create good website content that people will actually want to read. Your blog post topics don’t just need to be eye-catching and interesting, they also need to follow certain rules.
First, try to make sure your blog post title is no more than 60 characters. This is so it will be displayed fully on SERPs.
It’s also good to include a number. For example: “7 reasons to try X”. On this note, odd numbers are better than even ones because they’re seen as more genuine and trustworthy.
Beyond these small details, though, what makes a blog post topic that people want to read? One rule is to write what you know. If there’s an area you’re knowledgeable in, write topics around it.
Think about the types of blogs you like to read and let this inspire you. You can also ask your audience directly. Put out an open call on social media for what topics they’d like covered.
Other Things to Consider
You can create the most engaging blog topics in the world, but if other details aren’t up to scratch, it’s likely nobody will read them.
For example, how does your blog look? If it’s unappealing or unprofessional, it’s less likely to receive engagement. Look for companies like these web design services to help you improve the appearance of your blog.
You should also make sure to update your blog on a regular basis. Once or twice a week is good. If you fail to post, people will quickly lose interest.
Create an Amazing Blog Today
Coming up with blog post topics can be tricky. But if you follow the above tips you should have ample inspiration to work with. If you’re looking for more digital marketing tips and tricks, check out the rest of our content now.