New law firms are like startups: they’re risky, difficult to grow, and likely to fail.
One of the top reasons why law firms collapse is due to bad marketing. Just like any business soft, law firms must know how to promote themselves and attract high-quality legal leads.
In today’s digital world, social media may be the key to better marketing and a thriving law firm. Read on to learn how to create a social media strategy for your firm.
Before building a presence on social media, it’s important to know what you hope to achieve by doing so.
Decide what targets you’d like to hit with the help of your social media strategy. Maybe you want to build your local reputation, or perhaps you need more clients to contact you for a consultation.
If you’re not sure where to start with pinpointing your goals, spend some time studying marketing for law firms. That way, you have a better idea of how to take advantage of social media for lawyers.
Know Your Audience
Next, become familiar with your target audience. Consider what type of law you practice and which legal issues you’re most experienced with.
This can help you build your audience, attracting followers that are looking for a law firm just like yours. Consider your audience’s age, location, what types of questions they have, and what background they come from.
Knowing your audience can also help you choose which social media platforms to use. For example, Facebook now tends to attract an older demographic, while platforms like Instagram and TikTok are mostly filled with Millennials and “Zoomers” (people who are a part of Generation Z).
Provide Value-Packed Content
This is the heart of your social media strategy: content. From videos to infographics to links to blog posts, the content you share is what attracts and holds the attention of your followers.
The content you make should be high-value and related to your law firm’s niche or areas of expertise. Share statistics, useful facts, and legal tips that people in your audience need to know.
This will keep them interested in your social media profile, and they’ll know they can trust you if they need legal advice in the future.
A call-to-action is an instruction given to your followers, telling them what action to take next. And this is one of the most important aspects of social media marketing strategies.
Your social media strategy should have a goal, and you can reach that goal by giving suggestions in your captions or content. For example, you can tell followers to comment on your post with their questions, or you can suggest they visit your website to sign up for your newsletter.
These calls-to-action may seem demanding, but most social media users are familiar with them and happy to participate, as long as they find your content to be valuable and trustworthy.
Create a Solid Social Media Strategy for Your Law Firm
Social media can be an essential tool for law firms looking to market their services.
With these tips, you can start developing your own social media strategy to help boost and grow your firm.
For more marketing advice, check out our other marketing articles!