How to Start an SEO Business the Right Way
Are you planning to start an SEO company?
The global SEO services market will grow to over $50 billion this year. The industry is thriving, yet saturation can be a problem. It’s especially when you’re competing beyond the local scene.
Never enter the industry blind. Learn how to start an SEO business to ensure your future success. Read on and get some great business advice soon:
1. Learn More About SEO
It’s surprising how a lot of people start SEO businesses without proper training. Never repeat this mistake and put in the effort to learn SEO well. If you have no idea what to do, you’ll cause more harm to your clients.
Some websites share horror stories where they end up lost on the Google results page after penalties. You don’t want it to happen to your clients. Their websites are one of their sources of livelihood, after all.
Now you know the consequences, you might ask: how do you learn about SEO? The internet is your friend since lots of websites specialize in SEO tutorials. If you can pore over text content, reading as much as you can go a long way.
However, you can follow SEO-focused YouTube channels if you’re a visual learner. Some have thousands of videos focused on honing your skills.
Another alternative is to attend an SEO online course. With the right mentor, you’ll get proper guidance and become a master in no time.
2. Create a Website
Never start an SEO business only after reading a couple of guides. The theoretical side is only one part of the expertise. You must have some hands-on experience before offering your services to businesses.
What is the best way to gather experience? Make your SEO business website to test your SEO skills.
Starting a website isn’t the only method to get hands-on experience. An alternative is to join a reputable agency to learn while working. It isn’t attractive if you want a business, but it’s always better to know your options.
3. Specialize in an SEO Skill
You’ll start to get a more concrete idea of what SEO activity you enjoy best while honing your skills. It’s different for every professional. For example, you might end up enjoying content creation instead of link building.
Sometimes, you might end up disliking technical SEO tasks like keyword research. Doing these activities could sap your motivation, making you too rigid. Before long, your business ends up failing as a result.
It’s why you must find the activities you love the most and hone your skills to a fine point. It will make you stand out from all-in-one SEO businesses.
4. Get Clients
After learning the basics and honing your skills to develop a specialty, you’re ready to start. However, you’ll likely have no idea where to find your clients.
Here are some places your potential customers can find you:
These websites often have bad reputations since some clients have unrealistic expectations. However, spending time allows you to find some great customers. Some of them will keep coming back for years.
Cold Calls or Emails
Not a lot of people are fond of cold calling or emailing. However, it works since it’s often a numbers game.
For example, you can send 1,000 cold emails. Out of them, only 50 will likely agree to a call. By the end of the process, around five will become customers.
The earnings are still worth your time since an average SEO professional will earn at least $500 per customer each month. If these five clients stick to you for at least six months, you’ll earn around $15,000.
It doesn’t sound like a life-changing profit. However, you can now begin to scale up and get more profit. The only limit is the number of clients you can handle at the same time.
Another great tactic to attract clients is through guest posting. If you post a helpful guide on a famous website, customers will find you. To get the most out of this tactic, write for industry websites with lots of traffic.
You aren’t using your guest posts as a link-building tactic. Instead, it’s a marketing tactic to showcase your expertise. If you want some link building tips, check out the linked guide.
5. Secure Your Logistics
Setting up an SEO business requires sheer focus. It’s why you must keep distractions at a minimum. Spend as much time as you can getting clients and delivering high-quality services.
Accomplish this through the following tips:
Get an Accountant
A lot of SEO businesses make the mistake of avoiding this vital step. Having an accountant by your side ensures you don’t file tax returns every year. It’s stressful and wasteful since you aren’t spending time improving your business.
Saving a few hundred dollars a year isn’t worth the drawbacks of doing tax returns on your own.
Use Invoicing Software
Chasing payments isn’t something you waste time on. Invest in invoicing applications to automate the process. The market offers both free and paid options.
Get a Multi-Currency Account
It’s frustrating when a client can pay, but you can’t get the funds because they use another currency. It isn’t an issue if you only offer local SEO services.
6. Scale Your Business
Starting an online SEO business will take lots of time and effort. It sounds simple when reading a guide, but you’ll encounter lots of variables as you progress. You can’t build a multi-million SEO agency within a week.
The best time to scale and hire new staff is when your revenue hits five figures each year. However, it’s okay if you hire freelancers or virtual assistants early on. They take on tasks whenever you feel overwhelmed.
Learn How to Start an SEO Business Now
These are some ways on how to start an SEO business. Never make an SEO company without learning these tips. Otherwise, you might close doors before you know it.
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