Does your business struggle to identify where it can improve or grow? Many businesses have problems with this since they don’t understand what their customers want or expect from them.
If you run a digital business or have an online presence, you can look into digital marketing metrics to learn about your business and customers. As you track the right internet marketing metrics, you will see different trends in your business, which can help you identify ways to improve.
We want to share the six key digital marketing metrics to help your business grow and stand out among the competition.
Return on Investment
If your business wants a straightforward way to track its profits and success with key marketing metrics, it should use return on investment (ROI).
Businesses put a heavy emphasis on their ROI since they can see if their purchases lead to profits.
You can do this by using a formula to see how much money you made in comparison to how much you spent.
For the formula, you minus the amount you spent from the amount you made and divide it by the amount you spent.
For example, if you made 1000 dollars on your digital marketing and spent 100 dollars on it, you would minus it to get 900 dollars. If you divide the 900 from the 100 dollars you spent, you will get nine, which means you made nine dollars for every dollar you spent.
By tracking your ROI, you can see if your marketing efforts paid off letting you know if you should stick with those strategies.
Online Surveys and Reviews
Sometimes, the best way to find out what your customers want is by listening to them. Customers will post reviews online, allowing you to see what they think of your business.
If lots of customers like something about your business,
you should keep doing what they like. if they don’t like something, you should make changes to improve your business.
Make sure you register your business to online review websites so your customers can easily post their opinions.
Sometimes, you may not have enough people posting reviews, so you can ask them to fill out surveys to give you more information.
Either way, you can use these tips to help you interact and listen to your customers, so you can improve your business.
Email Open Rates
Speaking of sending emails, you can track the open rates for your emails.
The open rate refers to the percentage of people who open emails from your business.
For example, if you send out a weekly newsletter, the open rate will let you know how many people looked at them.
Email open rates give you an idea of what customers think of your emails: if you have a high open-rate, then the customers liked the subject line and information.
If you notice a drop in your open rate, you should make some changes to draw in more clicks. For example, you could improve the subject line and test out different email ideas to make them more appealing to your customers.
As you try new subject lines, you can look at how the open rate changes, allowing you to see if you improved them.
Email Click-Through Rates
Even though open rates show how well you can make subject lines, click-through rates will give you an idea of the email’s quality. The click-through rate refers to the percentage of people who clicked on links in the email.
When a person clicks on a link in your emails, you can use data collection tools to find out the percentage of people who clicked those links.
If people find your emails interesting, they will click on the links to get more information.
Due to this, you can measure the overall interest your customers show in your emails by looking at the click-through rates.
Pay attention to your emails and see which ones get the highest rates.
From there, you can apply points, information, or ideas from those emails to get more clicks.
Webpage Loading Speeds
With the internet constantly increasing in speed, you need to do what you can to make your web pages faster.
Many people expect web pages to load in a few seconds when they click on them. For example,
if your page takes three seconds to load, your bounce rate will increase by 30 percent. The longer it takes, the more the bounce rate will increase.
In this situation,
the bounce rate refers to the percentage of people who click on the webpage but then leave it quickly.
If you want to minimize your bounce rate, you need to check your webpage loading speeds.
By testing the loading speeds and improving them, you can lower the bounce rate and retain more of your visitors.
Blog Traffic as Digital Marketing Metrics
If you run a blog, you need to see how much traffic you get on it. Sure, businesses remember to check their website traffic, but they need to realize the appeal of their blogs. If you can create blogs that draw in lots of attention and views,
you can add links to send more people to your products and websites.
As you run a blog, you can see how many people visit your different posts.
You can use these posts to get an idea of what topics, products, and information appeal to your customers.
From there, you can incorporate ideas from your most popular blog posts into your business’ website.
By monitoring your blog traffic and the trends,
you can apply changes to your website to gain more visitors and customers.
Start Measuring Your Metrics Now
If you emphasize your digital marketing metrics, you can keep your business informed about your customers.
As you use marketing metrics examples,
you will see which metrics you do well in and which ones you should improve on.
You can also see changes in your metrics with time,
helping you understand if recent changes led to increases in your metrics.
If you want to learn more about these metrics and how to use them,
you can check our website for more information.