Marketing Tips: What Is Branding and Why Your Business Needs It

If you’re ready to grow your company, consistent branding delivers results, upping revenue by up to 33%. But do you really understand how to brand your business the right way?

Everything from your website layout to the color you use in your logo is part of your branding. Customers expect you deliver a smooth, dependable experience and that involves a lot of moving parts.

If you’re feeling overwhelmed, don’t panic. Our marketing tips and tricks will help you brand your business the right way and grow your loyal customer base.

What is Company Branding?

It’s easy to boil down branding to only it’s visual element. Logos, packaging, and marketing graphics are all part of your brand, but so are things like user experience and overall visibility.

Even the way you answer positive and negative reviews affects customer perception of you. Your actions represent your brand just as much as your company colors.

This seems complicated, but the best way is to break it down into a few easy-to-follow actions. With our business marketing tips, you will master branding and take your company to the next level.

Color is Key

When you think about some of the biggest brands, like Coke or Walmart, their iconic red and blue logos stand out. Color is so important when it comes to branding that it can boost customer recognition by up to 80%.

Before you work out anything else about your overall look, pick out the colors that you feel represent your brand. If you’re struggling with this choice, contact this hospitality agency for professional guidance to help solidify your look.

Authentic Content

Having an authentic voice across all of your platforms is another way to build customer trust. Your brand is how you interact with your customers on your website, on social media, and through custom content like blog posts.

Is your brand fun and snarky or serious and informative? Don’t try to be playful on social media and then have a website that’s very factual and dry.

Consider your target demographic when building your brand’s voice. Think about how they speak and how they like to be spoken to in order to find the right tone.

Build Your Reputation

Your reputation is a big part of your business recognition. Reputation is how you respond to both happy and unhappy customers.

Don’t shy away from negative customer reviews. They give you a chance to get feedback — hopefully honest — and show customers that you’re committed to great customer service.

Be professional when answering negative reviews online and try to get them to send you an email. For positive reviews, keep it simple and say thank you.

More Branding Marketing Tips

Now that you know the benefits of branding business, you’re ready to apply it to your own company. Our marketing tips are easy ways to build your brand.

With just a few simple actions, you can see a return on your investment of time and attention. If you want to learn more ways to boost your business, check out our other marketing articles.