The SEO industry is valued at over 80 billion dollars.
Understanding search engine trends is essential for any successful business website, and there are two major types of SEO to know for the best results.
If you want to know how to make both types work for you, keep reading this guide explaining the differences between on page vs off page SEO.
What Is On Page SEO?
On page SEO refers to SEO practices within the scope of your website.
This includes every aspect of your site that you can change yourself, like keyword optimization, meta descriptions, and internal links.
On page SEO is not only vital for search engine rankings, but also for maintaining the best possible user experience on your site. That’s why it’s so important to keep track of factors like page speed and mobile-friendly design when creating your website.
The single most important element of on page SEO is well-formatted, high-quality content.
If you can make sure that your content is relevant, well-written, and easy to read, you’re on track to getting the most out of your website.
What Is Off Page SEO?
Off page SEO includes all of the search engine ranking practices that take place off of your website. Off page SEO incorporates elements like social media marketing, local SEO, backlinking, and guest blogs.
For off page SEO, content remains king. If you write great content, that content is more likely to be mentioned and linked to outside of your website.
This is why practices such as networking, guest posting, and press releases are so important. Building organic backlinks will go far in boosting your search engine ranking.
What Kind of SEO Should I use?
Now that you know the differences between on and off page SEO, which should you use for the best ranking and traffic results?
The answer is both! On and off page SEO are two vital parts of the same whole. You can’t build a favorable SEO plan without factoring both into your website and business.
Although you need to incorporate many SEO factors to ensure the online success of your business, doing it yourself can be overwhelming.
If you want a professional option for outsourcing your SEO strategy, view this SEO company. A high-quality SEO service can cover both on and offline SEO practices for you to ensure that you get the most out of your website.
On Page vs Off Page SEO
When comparing on page vs off page SEO, the main difference is that on page SEO includes everything on your website, while off page SEO focuses on search engine ranking practices across third-party platforms.
Both on and off page SEO share the common goal of boosting search engine rankings and traffic to your site, whether it’s through great content or quality backlinking.
If you’re interested in learning about more valuable business practices, be sure to check out the wealth of helpful articles on our site.