SEO: how do different strategies work?
Google continues to make constant updates to its search engine algorithm. But one thing remains the same: you have to have a multi-dimensional SEO strategy. You need to understand the difference between on-page vs off-page SEO.
Luckily, your SEO strategy can easily include both on-page SEO and off-page SEO. Curious to learn more? Keep reading!
What is On-Page SEO?
On-page SEO involves all of hate msg basic SEO strategies. Think using keywords properly, optimizing meta descriptions, and using HTML tags. These all provide the foundation for on-page SEO. Below are some on-page SEO factors.
Content is the #1 priority of an on-page SEO strategy. Readers want to read quality content that educates and motivates them. Search engines will evaluate the quality of your content based on the time that readers spend on your page as well as the actions they take.
Google has emphasized repeatedly that your site needs to be mobile-friendly. And considering Google gets over 90% of all website traffic, what it says is important for the success of your website.
The performance of web pages plays a role in on-page SEO because it affects users’ experience. No one wants to spend more than a second or two waiting for pages to load.
On-page SEO looks at internal linking because these links help websites understand the importance of your content. Linking to different pages in your website helps search engines crawl everything and keeps visitors engaged longer.
What Is Off-Page SEO?
Off-page SEO involves ranking factors that occur off your website but help to boost your SEO. Below are a few off-page SEO factors. Or look here for more information.
Backlinks are websites that have links t your content. The number and quality of backlinks that go to your site play the largest role in off-page SEO.
The more links you have going t your site, the more domain authority Google gives you. This will boost your ranking.
Use your social media to boost your SEO by linking your website to your social media posts. Posts that generate a lot of clicks to your website will help to boss traffic and then improve your ratings.
Take advantage of ways to boost your SEO for local markets. Online review sites like Google My Business and Yelp will give you an advantage based on where you are.
PPC, or pay per click, isn’t necessarily part of an SEO strategy. But a PPC strategy complements your SEO efforts.
When your site is still getting off the ground, you can use a PPC campaign to get visitors and start to generate buzz.
Leveraging On-Page vs Off-Page SEO
When it comes to your SEO strategy, on-page vs off-page SEO doesn’t have to be a struggle. You can mix both to get the best results.
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