Did you know 93.5% of people who use the internet have purchased something online before?
People are out there ready and willing to purchase things from eCommerce stores, but they can’t buy from you if you don’t set yourself up for success.
If you’re working on getting your fashion eCommerce business off the ground, it’s crucial to use marketing to your advantage. Continue reading to learn six fashion marketing tips to help you boost visibility and increase sales.
1. Optimize Your Website
If you’re wondering how to market an eCommerce business, you need to start by taking an honest look at your website.
You can do several different things to make your site more approachable and user-friendly, which should help people gravitate towards it more.
If you don’t optimize your website for mobile users, you could be missing out on a lot of sales. About 52.2% of total website visits come from mobile devices.
If your website looks great and runs well on a phone, people are more likely to spend time browsing and find something they want to purchase. On the flip side, if your site doesn’t work on mobile at all or doesn’t look great, people might not trust your site or give it a second glance.
When you Google something, chances are you click on one of the first search results that come up. Why? Because it’s most accessible and the top sites seem the most relevant.
If you want virtually endless traffic to your site, ranking higher on Google and other search engines is crucial.
The best way to do that is by using search engine optimization, or SEO, to help search engines better understand your content. However, using SEO effectively requires a lot of knowledge, so turning to a professional like Grizzly New Marketing for help is wise.
The overall design of your site is a marketing tool in its own right.
If your website is branded and helps persuade people to take a second look at the products you have to offer, you’re more likely to convert people.
Try to have a custom website designed instead of using a template site, so it’s unique to your business and truly showcases what you’re all about.
2. Use Email Marketing
A lot of your eCommerce advertising can be done through email if you build your email list. So let’s review a few email marketing options for you to leverage.
When someone signs up to receive emails, you should always send an initial welcome email to keep things fresh in their mind.
This welcome email can hold a variety of different information. But it’s always a good idea to briefly introduce your business, express your excitement and thank them for signing up, and offer them some sort of coupon to entice them.
Many people will sign up for emails just to get coupons. But as you keep sending emails, your business will keep being relevant to them.
Newsletters are typically sent on a regular basis and can contain a wide range of information. You might use this email to share company updates, upcoming drops, or connect on a deeper level.
The more people trust and relate to your business, the more likely they are to make a purchase if they haven’t yet.
If you’re transitioning from Spring to Summer clothes in-store, chances are you’re putting a lot of items on sale.
Sending out a brief email to notify customers of the sale and provide a link to the sale items can be effective.
Above all, sending out emails on a regular basis can remind potential customers that your store exists and help them see why purchasing clothing from you is better than doing it anywhere else!
3. Leverage Social Media
Did you know people spend an average of 2 hours and 27 minutes on social media each day?
It’s clear you have plenty of time to catch their attention and stand out among the masses if you play your cards right.
Use Relevant Sites
The first thing to keep in mind when using social media for eCommerce advertising is not to create accounts on every social media site you possibly can.
You want to focus on sites relevant to your business. For example, for a fashion eCommerce store, Instagram, Pinterest, and TikTok are three great options!
Instagram will allow you to post gorgeous photos of new arrivals and easily link to them for people to purchase. Pinterest can help you funnel people to your website if they see an outfit they like.
TikTok is a rapidly growing social media option where you can create short videos showcasing anything from you packing up orders to building outfits to introducing employees.
Engage With People
Aside from reaching many new people, using social media gives you a way to talk to people directly.
If someone comments or messages you about something, responding authentically shows someone real is running the account and that you care about your customers.
Social media is a great way to implement branding and showcase your customer service skills, so potential customers see they’ll be taken care of if something goes wrong.
Many big-name fashion businesses use social media in this way.
Learn From Competitors
Another perk of being active on social media is being able to keep an eye on your competitors. You can see what is and isn’t working for them and use this to differentiate yourself in a positive way.
4. Paid Advertising
If your fashion eCommerce store is new, the best way to let people know you’re launched is by utilizing paid ads to see greater reach.
The more people that know about your store, the more word will spread.
Launching ads on Facebook and Instagram can help you reach your target audience and send them to your social media pages or website.
Either way, you’re sure to reach a wide variety of users and entice them to look at your products if your ad is engaging enough.
Utilizing Google ads can help you reach people in a variety of ways.
You can pay to have your website come at the top of search results when people search for things relevant to fashion and clothing.
You can also run ads that will get displayed on other websites. These are the ads you often see when browsing sites on the sidebar or sprinkled in as you scroll through blog posts or other pages on the site.
The ads can be something simple like a photo, or you can make them more appealing by creating a video to showcase your products.
There are several other different types of Google ads you can test out, but having someone knowledgeable about how they work create and set them up for you can help them be more effective.
These ads are specifically designed to target people who have already visited your website, have things in their cart, have purchased from your store before, etc.
These ads are often very effective because they remind someone who might have forgotten or gotten sidetracked to complete the checkout process.
5. Put Emphasis on Reviews
Almost nine out of ten people read reviews before they make a purchase. A positive review can be the last thing they need to commit to buying something, whereas negative reviews can lead them to write off your business altogether.
Allow Reviews on Your Site
Some eCommerce websites don’t allow customers to leave reviews at all. Not having a place for people to do this can make your site seem untrustworthy or like a scam.
So be sure to allow customers to leave reviews on individual products they purchase. Allowing this can help people decide if a particular item is right for them or if getting something different might work better.
Because of that, you might experience fewer returns in the long run.
Allow Photo Attachments
People want to be able to see what clothing they might purchase looks like on an average person, not just a model.
If people who purchased clothing can leave reviews with images attached of them in the clothing, this can help people make a better-informed decision.
You might even want to offer incentives to encourage people to leave photos in their reviews.
Google Business Listing Reviews
In addition to making it possible for people to leave reviews on your site, you should prioritize claiming your Google business listing.
Once you’ve claimed it, people will be able to leave reviews about their overall experience for people to see when your business comes up on Google.
This can help people see your store is worth shopping at overall before they narrow down which items they want to purchase.
Showcase Reviews in Emails/Social
If you get some fantastic reviews about a popular item or the quality of your products overall, showcasing the review makes sense!
Try sending out an email with photos of top-selling leggings and showing what people have said about them.
Alternatively, you could screenshot reviews and add them to your social media or shout out people who post photos in your clothes.
Respond to Reviews
While it’s great to get good reviews, it might be tempting to avoid collecting reviews at all just in case you get a bad one.
The reality is, you will get bad reviews at some point. If you use them as an opportunity to respond publicly and express your concern and see what you can do, this is good marketing.
Even if you don’t want to respond where everyone can see, reaching out to people who left negative reviews can help remedy the situation and prevent you from losing a customer.
6. Have a Blog
One of the most popular niches for bloggers is fashion. People enjoy reading fashion tips and learning from people they deem experts.
Adding a blog to your site can help boost traffic, increase branding, and position yourself as a fashion expert.
One great idea for a blog post is offering product roundups for people to browse through. For example, you might choose to highlight dresses you have in stock that are perfect for a beach vacation, comfortable high heels, or new jean styles.
The options are endless, but providing customers with like styles all in one place can help encourage them to purchase more.
Many people enjoy fashion and want to look and feel their best but aren’t sure exactly how to do that.
Another blog post idea is sharing fashion tips for dressing your body type, taking clothing from day to night, etc.
Guest posting is when you create blog posts and have them put on other blogging sites.
The benefit of this is being able to include a link back to your site to grow your audience and reach people you might not have otherwise.
Many different sites offer you the option of guest posting, so it’s a matter of finding sites that will work for you and reaching out to them. Guest posts are an extraordinary form of virtually free marketing to take advantage of!
Take the Fashion eCommerce World by Storm
Running a fashion eCommerce store isn’t easy. It can be overwhelming and seem impossible to figure out what will draw people to your site and convince them to make a purchase.
Thankfully we’ve covered six tips in-depth to help you grow your business and stand out from the other fashion stores with ease!
If you found the information here helpful and want to learn more tips to help you run a successful business, please check out the rest of our site.