If there’s a crown jewel in the world of web development, it’s WordPress. Believe it or not, more than 455 million sites have been made on WordPress, making it the most common web developing platform by far.
Many businesses use the platform for different reasons, one of them being to build their SEO value. Luckily, you can do the same. Let’s talk about how WordPress SEO services can help your business.
What Is SEO?
Search engine optimization (SEO) is the process of optimizing your website’s content to rank higher on search engines like Google. Ranking higher on relevant searches means you will bring in more organic traffic to your website, which is the traffic you don’t have to prompt.
When users find you, and not the other way around, it establishes an initial note of trust, helps build positive brand awareness, and leads to higher conversions on average.
WordPress SEO is very common because of WP’s user-friendly and advanced SEO plug-ins and features. The program offers quality permalinks, automatic metadata, and plenty of analytics tools to help your site.
When used correctly, you will have expert insights into the performance of your website, where it can improve, and how to boost your ranking.
What Are WordPress SEO Services
SEO for WordPress will involve a mix of technical SEO and content marketing. Technical SEO involves your website. Google uses over 200 factors related to your website to determine its ranking.
From Google’s perspective, it would reflect poorly on them if they were promoting low-quality sites to their users, so they place a lot of stock into user experience (UX) and website quality. Your website quality acts as the foundation for your SEO strategy that you can build upon over time. That’s where WordPress comes in.
Content marketing focuses on the content of your website and it’s how you will match with various searches. Blog content, visual content (infographics, videos, etc.), and audio content are common examples of content marketing.
Over time, with a quality website and content marketing strategy, Google’s algorithm will begin to trust your website and promote it for relevant searches, which has enormous long-term payoffs. Luckily for you, the climb to the top isn’t that far out of reach considering that 70% of businesses don’t even have an SEO strategy!
Benefits of WordPress SEO Services
While building, rebuilding, or cleaning up your website is always beneficial, there are a few reasons you should choose professional WordPress services. Here are just a few of the key benefits!
With WordPress, you will be able to access and alter anything on your website or upload new content whenever you want. Hiring professional WordPress services will give your site the boost that it needs without relinquishing any control over your site.
Once the foundation is laid with quality WordPress services, you can easily implement your content marketing strategy as time passes.
Also, because WordPress is so user-friendly, the long-term management of your site is quite simple. The platform offers easy-to-use analytics tools, XML maps, clean code, and more. This eliminates plenty of headaches in the long run.
WordPress SEO services tend to have incomparable ROIs. SEO is very different from advertising and other marketing forms, especially due to the long-term payoffs that SEO offers.
With PPC ads, you have to keep pouring money in if you want to see results. However, with SEO, once you start ranking on the first page of high-volume searches, the results could last for years to come.
Also, if you’re thinking about trying it DIY, it’s still more cost-effective to seek professional services. Not only will you need to buy the WP business plan and the necessary plugins, but you will also need to learn the important aspects of technical SEO and content marketing, which is very time-consuming. That’s not even mentioning the time it will take to learn how to use WordPress and build the website.
3. Better Results
When you try to do it yourself, there’s a guessing game involved. SEO is a marathon, not a sprint. It takes at least 4 to 6 months for your efforts to come to fruition.
During that time, you’ll be wondering if you are doing everything correctly and whether or not your efforts will work. However, when you use professional SEO services, you know you’ll receive the best chances of ranking.
SEO isn’t the only improvement that comes with WP services. SEO goes hand-in-hand with UX, which leads to higher conversion rates, increased user retention, and building brand loyalty.
4. Website and Citation Cleanup
If you, like many brands, started out with a DIY website and find that you’ve hit a plateau, don’t worry. It’s rare to find a website without any redirects, errors, or outdated content. However, with the right services, you can get your website cleaned up.
The same applies to citations. Google and other search engines issue citations for various practices on websites, which can be cleaned up with the right SEO services.
Finally, SEO services for WordPress are widely available to any brand looking to take its strategy to the next level. With companies like Repost.com, you can bring your website to the next level in no time.
Start Ranking Today
Now that you know what WordPress SEO services can do for your brand, there’s no time like the present to get started. The sooner you do, the sooner you will see results. Keep reading our blog for more information and reach out with any questions!