During the pandemic, magazines experienced a renaissance of sorts. As people turned to various forms of media to either stay informed or keep distracted, the industry grew. In fact, it’s expected it will have grown by $3.5 billion between 2021 and 2025.
When a person picks up a magazine they’re not just doing it to read some articles. They’re expecting a whole experience that inspires their imagination and beguiles the eye. This is why magazine layout design is so important.
If you’re new to the world of magazine publishing and you want to ensure your first issue is a success, then you’ve got to read this guide. Learn all about how to design a magazine below.
Before we get into the importance of a creative and innovative magazine design we should say a word about balance. While you do want your magazine to be beautifully designed and laid out, at the end of the day the articles are as important.
This is why it’s important to ensure that the magazine design and layout you choose never compromise the readability of any of the pieces of writing on display. It’s all about balancing fashion with function.
With that note on balance fresh in your mind, we can talk about how important it is for you to put your best foot forward creatively speaking. While you want your magazine to be functional you don’t want it to be dull.
Don’t be afraid to think outside of the box when it comes to making design choices. You won’t stand out if you aren’t afraid to take a few risks.
Choose a Theme
You should be careful when you’re choosing the overall style of your first few issues because this will become the look your magazine is associated with. Do you want it to be minimalist and modern or eclectic and a little esoteric? Pick a route and don’t forget to stay consistent throughout.
Digital vs Print
Are you designing a digital magazine, a print magazine, or both? Does the medium through which the magazine is displayed change the rules about how it should be designed? Yes and no.
The overall style should remain on-brand but proportions are going to be different depending on if you’re publishing online or in print and this is something to keep in mind. Even the way the paragraphs and pages are formatted might need to change. If you’d like to learn more on digital print magazines see this article.
Create an Amazing Magazine Layout Design
If you want to have a hit magazine on your hands you need to begin with solid content and of course a standout magazine layout design. Follow the above tips and remember, don’t be afraid to take creative risks.
If you’re looking for more tips on publishing, design, or delving into digital media don’t go anywhere. We’ve got lots of amazing articles on these topics right here on the rest of the site.