Social media. It is something that has become a bigger and bigger part of our lives.
In the United States alone, 72% of adults say that they use at least one social media site.
With such a large percentage of the population using social media, it is important to have some sort of presence there as a business. Well, the best way that you can do that is with social media ads.
What are the benefits of social media advertising? Why is advertising on social media important for your business?
These are three of the biggest reasons.
1. Gaining a Younger Audience
When it comes to advertising, the audience viewing it on certain platforms is getting divided. In the link above, you will see that people under 50 are the highest percentage of people that use social media.
Over 80% of people in those age groups are on at least one social media site.
Let’s compare this to television. It is still one of the biggest ways to do advertising, but the younger market is not the dominating market when it comes to television.
The truth is that the older generations tend to watch a little more cable television. People ages 55-64 have the highest percentage of people that watch television every day.
What this means is that if you are a business that is trying to target a younger audience, social media may be the way to go to get more people exposed to your brand.
One of the biggest social media sites that you can do this on is Facebook. Learn more about Facebook ads at this link.
2. More Interaction
When you advertise on social media, you have the chance to interact directly with your customers. You can post photos and videos on your business’ page, plus talk to people that are commenting on your posts.
This can give supporters of your business more of a personal interaction and you can get to know your customers better. With that direct line of communication, you can get a better idea of what they like and do not like about your business.
3. Increase Brand Awareness
Finally, being on social media can allow you to get exposed to a group of people that may have never heard of your company without it. There are people that exclusively use social media and streaming services for their entertainment.
This means that without social media, you may not have access to the audience that you desire for your product or service. Having a social media presence gives you another way of getting more eyeballs on your brand and letting people know that it exists.
Learn More About Social Media Ads
These are just three of the benefits that you can have with social media ads. If you do it effectively, you can have a younger audience and a bigger audience in no time.
To learn more about this type of advertising, see our Marketing section.