86% of businesses use video as a marketing tool. In recent years, video has overtaken other forms of media and is one of the most popular forms of content to post and view online.
As a business owner, leveraging video is the best way to grow your reach and expand your business. But making high-quality videos with no experience is no easy task.
Continue reading to learn a few video production tips that will have you creating videos people love in no time!
Start With a Script
A clear and well-written video script should be your first step in creating any video. Without one, it can take more time than necessary to end up with a finished product that works well.
It’s also crucial for script writing to be the first step because every other decision should be made with the script in mind. For example, the video length, lighting, props, etc., are easier to figure out after this.
Use the Right Equipment
Having the right production gear, from a professional video camera to lighting equipment, is crucial if you want your videos to look professionally made. Using a cell phone to create brand videos isn’t ideal if you want them to perform well.
Plus, you have more editing options when you use professional equipment.
Focus on Acoustics
Before you begin filming, it’s essential to ensure the area’s acoustics are good. Recording an entire video only to find the acoustics are off can result in wasted time.
It’s challenging to fix major sound issues post-production, so ensuring there won’t be many issues to fix beforehand is wise. People will quickly navigate away from videos if the sound isn’t appealing.
You can check out this post to learn about some other common mistakes to avoid when creating videos.
Keep the Background Simple
When people watch videos online, they’re typically watching from their phones. So if the background is too busy, it can be challenging to make out what’s going on or too distracting to continue viewing the video.
That’s why opting for a simple background for videos is better than adding too much.
Aim for Authenticity
Throughout the entire process, you should aim for authenticity. Viewers can easily tell when things are fake or exaggerated to gain more views or sales.
When creating a video to represent your business, it’s especially important to remain authentic and stick to your branding. For example, paying attention to the actors you use, the prominent colors throughout the video, the words used in the script, and other aspects are important.
You want all of your videos to easily show they come from the same company by their content and style.
Creating Videos That Sell Is a Step Away
Creating videos to connect with your audience is essential for any business in this day and age. But even more important is creating videos that produce results.
If you follow the simple tips found here, you should end up with videos you love, and your customers love too!
If you found this short guide helpful and want more business advice to help you thrive, please check out some other articles on our site.