According to studies, Google receives 259 million unique visitors and 4.8 billion daily interactions, which makes it the perfect advertising platform.
You know that advertising a small business is essential to your success, but it can be difficult to know where to start.
You may have tried other methods of small business marketing such as print or radio, but those options are no longer as effective as they used to be. Plus they can be expensive.
But don’t worry. Keep reading to find out the benefits of Google ads and why Google ads for small business is the perfect solution for you.
1. Google Ads Can Help You Reach More Customers
There are over 3 billion searches on Google every day, and with Google Ads, you can put your business in front of potential customers at the exact moment they’re searching for what you offer. That means more eyes on your brand and more opportunities to generate leads and make sales.
2. Google Ads is Cost-Effective
With Google Ads, you only pay when someone clicks on your ad. That means you can control your budget and only spend money when it’s working to bring you, new customers. You can learn more about how to run Google ads on this website.
3. Google Ads is Measurable
With Google Ads, you can track how many people see your ad, how many people click on it, and what they do after they land on your website. That way, you can see exactly what’s working and adjust your campaigns accordingly.
4. Google Ads is Flexible
Google Ads gives you the flexibility to run campaigns in different languages, target different locations, and adjust your budget at any time. This means that you can tailor your campaigns to meet your specific needs and goals.
For example, if you’re a local business, you can target your ads to people in your city or town. Or, if you’re trying to reach a global audience, you can target your ads to people in different countries.
5. Google Ads is Fast
Unlike other marketing channels, Google Ads can get you results fast. In some cases, you can start seeing results within hours of launching your campaign.
To get started, all you need is a Google account and a credit or debit card. Then, you can create your first campaign in just a few minutes.
Whereas, with other marketing channels, it can take weeks or even months to see results.
Google Ads Helps You Target People With Buying Intention
When someone types a search query into Google, they’re usually looking for something specific. That means that they’re more likely to be further along in the buyer’s journey and closer to making a purchase.
For example, someone who searches for “buy men’s shoes” is more likely to be ready to buy than someone who searches for “men’s shoes.”
This is why it’s so important to use keyword targeting in your Google Ads campaigns. By targeting keywords that people are using to signal their buying intent, you can make sure that your ads are seen by people who are more likely to convert.
Invest in Google Ads for Small Business
If you’re like most small business owners, you wear a lot of hats. You may be responsible for marketing, accounting, customer service – the list goes on. The good news is that Google Ads for small business can help take some of the weight off your shoulders by handling the advertising for your business.
Still not convinced? Check out our blog for more articles like this.