It’s a simple fact. Most new patients to a dentist’s office are finding their dentist through an Internet search. In fact, almost 4/5 of prospective patients say they do their research to find dentists through a search engine online.
These stats have massive implications for dentists who are growing their practice. In fact, almost any dentist can benefit from improving their online presence and dental website design to attract patients.
If you’re trying to reach dental patients online and need some pointers for improving your dental SEO and dental marketing, look no further. In this article, we will walk you through everything you need to know about how to promote your dental services through your website design.
Tips for Dental Website Design
First and foremost, you need to have a captivating design that engages patients. Many patients say that the website design is what drew them to the practice.
By putting pictures of you and your staff on your site, you are giving patients a face rather than a name. They can visualize the interior of your practice and understand what the experience will be like when going to see you. It may be worth hiring a photographer to do a photoshoot to get beautiful and professional photos of your staff for your site.
You also want to make sure that you provide content to your patients upfront. Many patients have common questions about the most frequent procedures that dentists perform. These include fillings, implants, and veneers.
By having great content on your site, you are giving patients value upfront that impresses them. This makes it more likely for them to pick up the phone and schedule an appointment.
It may be worth adding a before-and-after gallery to your site.
As a primary marketing principle, you want your customers to be able to see themselves in your product. When patients can visualize the change the other patients have seen and imagine it on their own teeth, you have removed a major barrier to them seeking your care.
Your website should also have a clear way to capture leads. It’s one thing to have a contact page on your site and another to have it be one of the first things patients see on the homepage.
Oftentimes, people who are clicking onto your site have already decided you might be a good fit from their search results. If they are impressed at what they see on your site upfront, all they need to do is fill out their information in your lead capture section.
Getting Ahead of the Pack
At the end of the day, there are simple changes you can make to upgrade your dental website design in 2022. Many dentists are unaware of the value of on-page dental SEO to attract dental patients and collect their information. This is a great way to gather leads.
If you enjoyed this article about marketing and website design, please check out our other articles for more!