There’s no doubt that SEO and content go hand-in-hand. Search engines might drive 300 percent more traffic to sites than social media. But the number one on-page SEO factor is content.
Without SEO, even the best content can end up buried somewhere on page 50 of the search results. And without great content to back it up, your page-one ranking can only do so much.
But how can you ensure that you tick both boxes? Keep reading to learn some sure-fire SEO content writing tips to help make your content count!
1. Write for Your Audience
One of the keys to learning how to write for SEO is to always keep your audience in mind. By writing interesting and informative content that appeals to your target readers and customers, or answers their questions, you’ll soon assert yourself and your company as an industry authority. And, while you don’t have to always write about your products and services, sticking to related content is a must.
2. Create Compelling Headlines
The best SEO writing tips ensure that your content ranks high and attracts readers. With little time to make a big impression, don’t underestimate the power of an effective headline on SEO. Remember, the title and meta description will show up in the search results, so make them count!
3. Use Keyword-Rich Phrases
Using relevant, keyword-rich phrases in your titles, headlines, and content body helps let both search engines and your readers know what your post is about. Be careful to use keywords in a natural and thoughtful way, though. Content stuffed to the brim with keywords doesn’t only turn off readers, it can also earn you search engine penalties.
Not sure how to choose keywords? Shop here to find out how to improve your SEO with all the right keywords, links, and more!
4. Structure Your Posts
Your post might be full of inspiring insights and original ideas. But present them in an unorganized, inefficient way and both you and your reader will get lost long before the conclusion. Breaking up your post into smaller paragraphs with sub-headings makes for an easier read while also allowing for better back-end organization with proper tagging for SEO.
5. Build Links
Although Google changes its algorithm up to 600 times a year, links remain an important ranking factor for SEO, accounting for around 30 percent of an overall page score on Google. Linking back to your own posts or products ensures a link back to your website if your article is ever shared elsewhere. And the best way to improve your SERP rankings is to create original and dynamic content that other websites want to share!
Winning SEO Content Writing Tips
It can be tricky to produce top-quality content while fulfilling all the important SEO factors at the same time.
But with these SEO content writing tips to guide you, it should now be a lot easier to optimize your website content for SEO while maintaining the same high standards!
Want more tips on everything from finance to tech? Be sure to check out our other blog posts for all the latest advice, how-to guides, and more!